Adblock Plus - "Acceptable Ads Manifesto"

Discussion in 'privacy problems' started by ichito, Apr 15, 2014.

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  1. ichito

    ichito Registered Member

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    "want to make the Internet a better place for everyone – by getting rid of obnoxious ads.
    Of course, we understand that advertising is the economic engine that drives the Internet and gives us free websites and great content. But as click-through rates continue to decline, many online advertisements have regrettably become obnoxious and obtrusive and annoying in a desperate effort to be heard. In turn, hundreds of millions of consumers have responded by installing adblockers, which further depresses click-through rates. The vicious cycle worsens.

    We want to reverse the cycle. We don't hate advertising per se, but nobody wants obtrusive blinking ads and content-obscuring rollovers running amok on their computers and mobile phones. So we have a good compromise; we call it "Acceptable Ads."

    This is our manifesto:
    1. Acceptable Ads are not annoying.
    2. Acceptable Ads do not disrupt or distort the page content we're trying to read.
    3. Acceptable Ads are transparent with us about being an ad.
    4. Acceptable Ads are effective without shouting at us.
    5. Acceptable Ads are appropriate to the site that we are on."
    https://acceptableads.org/en/
     
  2. Pinga

    Pinga Registered Member

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  3. Pinga

    Pinga Registered Member

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  4. TairikuOkami

    TairikuOkami Registered Member

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    Pretty much, what FoolDNS already does. But I have recently stopped blocking ADs, it slows down browsing and good webpages do not have bad ADs.
     
  5. guest

    guest Guest

    The reality is ads are almost always annoying and obtrusive. It's too hard to consider them as "acceptable" when we have huge banners with strong colors on the top, middle, bottom, and the sides of a webpage. And they make page load time slower. At least if they make all ads to be text based, those ads might get friendlier.

    Is this a petition thingy again?
     
  6. mattdocs12345

    mattdocs12345 Registered Member

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    Only text based adds, like the ones in gmail would have been acceptable to me. All using the same format of course.
     
  7. TheWindBringeth

    TheWindBringeth Registered Member

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    There was an article I came across not that long ago, which talked about how people process and respond to various forms of online ads. One of the examples was a website that prominently displayed information of interest at the top of pages, where viewers would immediately and easily see it. Yet, viewers weren't seeing it, and it was determined that this was due to the visual characteristics being too similar to that of banner advertising. It also went on to discuss other advantages that text ads have, in terms of drawing the viewers attention in a meaningful way. IIRC, one of the things it pointed out was that users who are looking for textual information will be more likely to look at text based ads, particularly if they have the same background color as content. IOW, and depending on the particulars of course, ads with strong colors and/or other distinctive visual clues... which some people would call "more intrusive ads"... can actually make the ads more easily/reliably identified and ignored by our neural networks. Even in cases where such ads do "catch our eye" for a brief moment, they won't necessarily make it deeper into our mind and receive more attention.

    There are other forms of intrusiveness that one should be aware of. Some of us put privacy/security issues first, and I think we all would criticize those that interfere with navigation and/or otherwise cover content. However, I think it would also be wise to focus on the "how deep and in what ways the advertising material makes it into the mind" aspects. Based on that article I recalled and others I've read, I don't think it is correct that text ads are inherently less intrusive than banner ads. I think they are, and have been proven to be, even more intrusive and effective in some cases. Which is why we see some companies using them.
     
    Last edited: Apr 16, 2014
  8. sdmod

    sdmod Shadow Defender Expert

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    To me there is no such thing as an acceptable imposed ad, they are a plague. Commercially motivated excessive imposed content has driven even the more balanced of us to distraction. Now many people use adblockers and the perps are moaning about their right to advertize regardless of our needs. The only way that ads could be acceptable is if they resided in a box sandboxed away from any program and it was absoutely a matter of choice if you viewed them or not, then if you felt like viewing ads, you could open your adbox, without the ads effecting the running of your pc in any way, either in the browsing GUI, or imposing a burden behind the scenes by worming their way into everything and disrupting your pc usage.
    Many of us remember when pages and pages of "sticky"ads attacked you at any attempt at browsing. I for one remove all ads that I can by any means available to me.
    Recently my own webhost put an ad on my forum that I wasn't aware of (because I block ads) until members told me how annoying it was and I then removed it as soon as I could to the relief of my members, who had been exposed to an ad page getting in their way, every time they tried to login.
     
    Last edited: Apr 17, 2014
  9. mirimir

    mirimir Registered Member

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    They forgot one:

    1) Acceptable ads don't track users

    Ha ha ha ... :argh:
     
  10. TairikuOkami

    TairikuOkami Registered Member

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    Lets not forget, what ADs do. Webpages offering their services for free try to defend by putting up messages like: Disable Adblock, support our work.
    Flashblock blocks any flash banners pretty easily, only gif pictures can be a little bothersome, but I have to admit, sometimes ADs can be intriguing.
     
  11. Pinga

    Pinga Registered Member

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  12. TheWindBringeth

    TheWindBringeth Registered Member

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    So Eyeo requested an injunction against Computer Bild and the court granted it, requiring Computer Bild to cease distribution of that "Bad-Ons" article? From what I remember of that article and the greater context, that doesn't seem unreasonable.
     
  13. mirimir

    mirimir Registered Member

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    This three-way [insert favorite concept] among ad lovers (such as GMX and proxies), "acceptable ad" lovers, and ad haters (such as many of us and our ilk) is :confused::rolleyes::argh:
     
  14. siljaline

    siljaline Former Poster

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  15. moontan

    moontan Registered Member

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    I have done the same.
    I have a connection of 1.2 mbps so page load times is less of a concern.

    the manifesto in the first post is a great idea, as long as it is being followed precisely and honestly.
     
    Last edited: Apr 26, 2014
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