Your spending data may reveal aspects of your personality

guest · Jul 17, 2019

Your spending data may reveal aspects of your personality
July 17, 2019
https://www.eurekalert.org/pub_releases/2019-07/afps-ysd071619.php

"Now that most people spend their money electronically - with billions of payment cards in circulation worldwide - we can study these spending patterns at scale like never before," says Joe Gladstone of University College London, who co-led the research. "Our findings demonstrate for the first time that it is possible to predict people's personality from their spending."

In collaboration with a UK-based money management app, Gladstone and Columbia Business School researchers Sandra Matz and Alain Lemaire received consent and collected data from more than 2,000 account holders, resulting in a total of 2 million spending records from credit cards and bank transactions.

For example, financial services firms could use personality predictions to identify individuals with certain traits, such as low self-control, and then target those individuals across a variety of domains, from online advertising to direct mail.
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"This means that as personality predictions become more accurate and ubiquitous, and as behavior is recorded digitally at an increasing scale, there is an urgent need for policymakers to ensure that individuals (and societies) are protected against potential abuse of such technologies," Gladstone, Matz, and Lemaire write.
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guest · Jul 17, 2019

So I'm a ascerbe opinionated provocative insensitive individual, what can they do?

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