Within Site Of The Enemy

"Actionable Analysis ...Everything online can be measured. "

http://www.clickz.com/category/analytics/actionable-analysis

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It's hard to pick out just one or two examples, but ... :

"Update: Last Person With 'Privacy' Revealed"

http://www.clickz.com/clickz/column/2239283/update-last-person-with-privacy-revealed

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"Convergence analytics. It is coming on fast, and we will all be the better for it.

"The data will come from browser-based behavior, mobile interaction, app usage, social gaming, call-center information, chat analytics, and CRM and POS data. Like Google's universal data collector, this breed of tools (which will come from both new and existing vendors) will help enterprises understand and correlate user behavior as never before, and will soon represent the standard way for marketers to review cross-channel activity."


http://www.clickz.com/clickz/column/2222224/universal-predictive-convergence-analytics


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"Zynga, they said - quoting Zynga - is an "analytics company masquerading as a game company"; and they made note of how Zynga measured how much more often FishVille players bought clear green fish as opposed to other kinds of fish; hence, by building more fish like the clear green ones, it was able to convince users to increase fish-spend with actual dollars rather than imaginary ones! "

http://www.clickz.com/clickz/column/2158197/web-officially-dead-sources


Etc etc etc.....

 

Marketers gone wild

 

Hi, already posted here - https://www.wilderssecurity.com/showthread.php?t=343613

 

Thanks! Interesting read!