Web traffic increases in 2019; top 100 sites saw average of 223B monthly visits

guest · Feb 10, 2020

Web traffic increases in 2019 were driven by mobile; top 100 sites saw average of 223B monthly visits
February 10, 2020
https://techcrunch.com/2020/02/10/w...100-sites-saw-average-of-223b-monthly-visits/

Mobile adoption around the world is having a significant impact on the web’s traffic. According to a new report from SimilarWeb, out today, mobile web traffic has jumped 30.6% since 2017, while desktop traffic dropped 3.3%. But it’s not just the numbers that are changing.
Mobile visitors also behave differently from their desktop web counterparts, staying on pages for shorter periods of time, for example, which is impacting core metrics web publishers today track.

The report found that 2019’s total web traffic to the top 100 sites was up 8% from 2018, and up 11.8% over 2017, averaging 223 billion visits per month. The largest increases were in April and June 2019, when traffic was up by more than 10% over the same time in 2018.

In addition, mobile has become the platform of choice for visiting certain categories of websites.
But not all categories are doing well, despite the shift to mobile.
Click to expand...

The data for the report was gathered from January 2017 to December 2019, and tracked desktop and mobile web traffic, as well as Android app use.
The full report, available here, also dug into specific categories, like shopping, travel, finance, messaging and more.
Click to expand...

SimilarWeb: 2020 State of Digital Report

guest · Feb 10, 2020

Yahoo and Tumblr lost 33% of their web traffic in the past several years
February 10, 2020
https://www.fastcompany.com/9046237...f-their-web-traffic-in-the-last-several-years

If there were any major sites that took a web traffic pummeling in 2019 it was Yahoo and Tumblr. That’s according to a new report from SimilarWeb. The report looks back on key web trends in 2019. Among those trends were some pretty bad news for some sites.

Particularly, SimilarWeb’s report says Tumblr saw its web traffic plummet 33% since 2018, when the site banned adult content. Yahoo saw a similar drop from its 2017 numbers, falling 33.6% during the period. Other key findings from the report: [...]
The takeaway? Mobile is quickly becoming the new norm, but websites are going to have to work harder to keep visitor attention as our attention spans continue to shrink.
Click to expand...

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Web traffic increases in 2019; top 100 sites saw average of 223B monthly visits

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