Verified Mark Certificate Issued to CNN

guest · Oct 10, 2019

Verified Mark Certificate Issued to CNN
October 10, 2019
https://www.infosecurity-magazine.com/news/verified-mark-certificate-issued/

CNN has been issued a new digital certificate that uses logo verification to prove emails sent from a particular domain are genuine.
The certification of the American news channel with a Verified Mark Certificate by DigiCert, Inc. marks the first time a VMC has been issued for a domain that sends emails at scale.

VMCs work by verifying the existence of a secure connection between a company domain and a particular sender-designated brand logo included within an email.
The certificates are signed cryptographically with a trusted root, allowing mail applications to rely on the information the certificate contains. The organization is issued a VMC by a CA once the signature process has been completed.
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Receiving their certificate has readied CNN for participation in upcoming pilots of the BIMI (Brand Indicators for Message Identification) standard, which is being developed by AuthIndicators Working Group. BIMI will allow domain owners to specify a logo that will appear in the inbox, alongside authenticated email messages sent from their domains.

To work, BIMI requires both the email and the logo to be properly validated. The email must be authenticated through the Domain-based Message Authentication, Receiving & Conformance (DMARC) standard, with a policy of quarantine or reject; the logo itself will be validated by the VMC.
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