Ubisoft deleted this user's account along with his games for inactivity to comply with GDPR

guest · Dec 28, 2021

December 27, 2021

A hot potato: A man in Norway claims Ubisoft deleted his Ubisoft Connect account and all his games after a year of inactivity. The stated reason is GDPR related, but Ubisoft’s account deletion policy is very different from what happened in this instance.

Tor, who only wants to be identified by his first name, told PCWorld earlier this month he sold his PC in 2020 to stave off gaming addiction. When he decided to start playing games again this past summer, he found his Ubisoft account closed.
After resetting his password, Tor discovered his hundreds of dollars of purchased games like Rainbow Six and Assassin’s Creed were gone.
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A Ubisoft representative said it deletes inactive accounts according to its interpretation of article 5.1e of the European Union’s GDPR law, which concerns how long companies should hold onto users’ personal data.

Ubisoft's terms of service say it can issue a warning and then delete an inactive account after six months.
It usually sends three warnings before taking action and hasn't ever deleted an account after less than four years of inactivity.
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PCWorld: Could GDPR policy erase your games? It happened to an Ubisoft customer

They can do what they want
Ryan Morrison, an attorney who specializes in video game law, said even if a publisher or game service doesn’t spell out closure of an account due to inactivity, it’s still possible it can happen at any time on any service.

Morrison said it’s similar to a physical book being purchased versus a book purchased for an Amazon Kindle: You’re not buying a book when you pay Amazon, you’re buying a license to display that book.

“They can revoke that license pretty much whenever they want,” he said.
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Morrison, a gamer himself, said he isn’t endorsing policies like Ubisoft’s, but legally, game publishers and services have the right to nuke your account when they want to.
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Ubisoft deleted this user's account along with his games for inactivity to comply with GDPR

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