Twitter is studying new ways to increase revenue with subscription model

guest · Jul 25, 2020

Twitter is studying new ways to increase revenue with subscription model
July 23, 2020
https://9to5mac.com/2020/07/23/twit...-to-increase-revenue-with-subscription-model/

We recently covered that Twitter was looking for engineers to work on a “new subscription platform.” Although the company edited the job listing to remove any mention of subscriptions, Twitter confirmed today that it’s looking at new ways to increase revenue with a paid service.

In a tweet shared with investors, Twitter confirmed that the company is exploring how to complement its revenue, which is currently generated from advertising.
Twitter CEO Jack Dorsey said this Thursday that some users will probably see some tests with different approaches later this year.

“We want to make sure any new line of revenue is complementary to our advertising business,” he mentioned.
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The most likely scenario for a new Twitter subscription model is an option to pay for removing ads from the social network, which is something other platforms like YouTube have already been doing.

As noted by Engadget, Twitter had a significant increase of registered users in the last quarter, with 186 million daily active users, but the company also had an operating loss of $124 million due to lower investments in advertising caused by the COVID-19 pandemic.

We're also in early stages of exploring add'l potential revenue products that complement our advertising business, which may include subscriptions & others. It is very early; we do not expect any revenue against these in 2020. $TWTR
— Twitter Investor Relations (@TwitterIR) July 23, 2020
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guest · Jul 25, 2020

Subscription-based model named Project Gryphon.
Codename was mentioned here and in the job listing.

guest · Aug 1, 2020

Twitter seems to be surveying users about potential features for its subscription model
August 1, 2020
https://www.neowin.net/news/twitter...potential-features-for-its-subscription-model

Last month, Twitter posted a job listing as part of its search for a software engineer for its new team, codenamed Gryphon, which would be responsible for developing a subscription platform. Now, Twitter appears to be advancing its push for a subscription model.

The micro-blogging site is said to have started a survey asking users what features they would want to see in a paid service. The poll comes more than a week after Twitter CEO Jack Dorsey confirmed that his company was exploring the idea of subscription options for users. Screenshots of the new survey have been shared on Twitter by reporter Andrew Roth.
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After CEO Jack Dorsey confirmed Twitter is exploring a subscription model, the company is conducting user surveys on what type of features they'd like to see in such a service.
Undo send, special badges for profiles and advanced analytics are among the features being considered. pic.twitter.com/hL6T8sdI0s
— Andrew Roth+ (@RothsReviews) July 31, 2020
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In the survey, the company presents a number of capabilities that it may be considering adding to its paid tiers, such as the ability to undo tweets shortly after they are posted and customize the font or theme colors on mobile devices and desktops.
Potential premium features also include the option to post longer videos with a higher resolution than normal and auto responses in reply to tweets. Survey participants are asked to rate the suggested features based on their importance.

Twitter also appears to be gauging whether users would like to pay for an option to see fewer ads or remove these completely.
Dorsey recently disclosed that Twitter was in an early stage of exploring new ways to monetize its platform.
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guest · Nov 9, 2021

Twitter Blue Subscription Service Expands to the United States and New Zealand
November 9, 2021
https://www.macrumors.com/2021/11/09/twitter-blue-subscription-united-states/

Twitter Blue, Twitter's subscription service, is today launching in the United States and New Zealand after launching in Canada earlier this year. Available for $2.99 per month in the U.S., Twitter Blue adds additional features to Twitter. Since Twitter Blue's June debut, Twitter has been introducing new functionality, and a rundown of what you get for that $2.99 subscription price is below.

Twitter users can subscribe by visiting Twitter's main menu in the Twitter app for iOS or accessing Twitter on desktop and selecting the subscribe option.
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Ad-free articles - Twitter Blue users can read ad-free content from sites that include The Washington Post, L.A. Times, USA TODAY, The Atlantic, Reuters, The Daily Beast, Rolling Stone, BuzzFeed, Insider and The Hollywood Reporter.

Top Articles - Subscribers have access to the most-shared articles on Twitter in the last 24 hours.

Customization - Twitter Blue users can access exclusive app icons and themes, and Twitter is adding Custom Navigation that will let users select what appears in their navigation bar.

Bookmarks Folder - Adds a way to organize saved tweets.

Undo Tweet - Twitter Blue users can preview tweets before they are sent, revising any mistakes. Users can set a customizable timer of up to 30 seconds to click "undo."

Early Access - Twitter is letting Twitter Blue users have early access to new features that are in development. Right now, users can upload videos up to 10 minutes in length, while non-subscribers are still limited to two minutes. They can also pin their favorite DM conversations to the top of the DM interface.

guest · Nov 15, 2021

Twitter Blue’s Nuzzel-like top articles summary has arrived for iOS
It’s part of the paid subscription service, but wasn’t available on all platforms when it first launched
November 15, 2021
https://www.theverge.com/2021/11/15...nuzzel-top-articles-ios-arrivial-top-articles

Twitter’s Top Articles feature, which creates a report of articles popular in Blue subscribers’ networks, is now available on iOS after the company promised last week that it’d be coming “very soon.” It’s been available on Android and the web, but now everyone who subscribes to Twitter’s paid service should be able to see a roundup of what people were reading and tweeting about over the past day.

Top Articles is a sort of spiritual successor to a service called Nuzzel, which provided a similar roundup through email. Nuzzel was run by a company called Scroll, and was shut down when Twitter acquired the company earlier this year. Twitter said at the time it planned to bring Nuzzel back, and now its most popular feature is available to anyone who is willing to pay the price for Twitter Blue. The premium service also gives users extra features like the ability to “undo” tweets or read ad-free articles.

Available now on iOS — see what your network is sharing in the last 24 hours with Top Articles so you’ll always know what’s *really* going on. Check it out and add it to your Custom Navigation bar pic.twitter.com/NxLW8fTTPn
— Twitter Blue (@TwitterBlue) November 15, 2021
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While it makes sense that ad-free articles will incur a subscription cost, Twitter Blue as a whole creates the impression that Twitter is paywalling basic features that should be available to everyone, regardless of which tier of Twitter they’re using.
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guest · Nov 15, 2021

Twitter buys Threader to help develop Twitter Blue features
The app will shut down on December 15th.
November 15, 2021
https://www.engadget.com/twitter-buys-threader-194631446.html

Twitter has acquired Threader. It’s one of a few apps that allow you to make threads easier to digest. By tagging Threader’s profile and typing “compile,” the bot will condense a series of tweets into an article-like form. “Today, we are bringing this experience to Twitter. We are both proud of what we’ve achieved together, especially as an independent team of two. We’re excited to bring the Threader experience to millions of people on Twitter,” the founders of Threader said.

Today, we officially welcome @threader Co-Founder @marie_dm_ to Twitter!
— Nick Caldwell (@nickcald) November 15, 2021
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As part of today’s announcement, Threader will shut down on December 15th, but its feature set will live on as part of Twitter Blue. Specifically in the Reader feature, which Twitter notes Threader co-founder Marie Denis helped build.

Twitter did not disclose other terms of the acquisition. The deal follows the recent expansion of Twitter Blue to the US and New Zealand.
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guest · Jul 29, 2022

Twitter is increasing the price of Twitter Blue from $2.99 to $4.99 per month
July 28, 2022

Twitter is increasing the price of its subscription service, Twitter Blue, from $2.99 to $4.99 per month. Starting in October, existing subscribers will have to pay more. New users will currently have to pay the hiked rate.

Apart from the U.S., the price hike is also applicable to other countries like Australia, Canada and New Zealand with new fees being 6.99 AUD (previously 4.49 AUD), 6.49 CAD (previously 3.49 CAD), and 6.49 NZD (previously 4.49 NZD).
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Subscribers get features like “undo send” that gives you the ability to fix a tweet in a certain time window, customized icons and navigation bar, the ability to change your profile picture to an NFT, ad-free articles within the Twitter Blue Publisher network, and access to top articles shared by your network.

“This change helps us continue to build some of the features you’ve been asking for, improve upon the current ones you already love, and sustain our mission of supporting journalism,” the email said. Several users criticized Twitter’s move saying the current set of features is not enough to justify the price — maybe an edit button could change that opinion.
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The company first launched Twitter Blue in Canada and Australia last June with an expansion to the U.S. and New Zealand last November. Twitter hasn’t disclosed any numbers about how many users have paid for this service, and it doesn’t separately disclose earnings through subscriptions in its quarterly reports.
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guest · Aug 3, 2022

Your tweets will be available for edit for this many minutes
August 3, 2022

It is known to all that Twitter is working on an edit button to let users make amendments to their tweets. However, Twitter seems to be unwilling to give users plenty of time to make edits to their tweets. According to developer and app researcher Nima Owji, Twitter will give you no longer than 30 minutes to make amendments to your tweets.
You can learn more about how the Edit button will work here.

For now, an Edit button is planned to be an exclusive feature for the Twitter Blue subscribers, the price of which will be increased to $4.99 from mid-October. We haven’t heard anything on whether it will make the Edit button available to everyone sometime in the future.
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Apart from the ability to edit tweets, the company’s Blue subscribers also enjoy features such as an ad-free experience, Bookmark Folders, the ability to undo tweets, and Reader Mode. Twitter would try to expand its list of features exclusively available for premium users to attract more people to pay for the service.
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guest · Sep 3, 2022

Twitter is finally rolling out an edit button later this month, first to Twitter Blue subscribers
By Ivan Mehta @indianidle - September 1, 2022

An edit button has been the most requested feature to date on Twitter, and as of today, the company is finally giving users what they’ve been asking for.

Amidst a high-profile court case over its future ownership and a number of other controversies to boot, Twitter today confirmed a new feature to edit tweets. It’s starting out with internal testing, and the plan is to make Edit Tweet functionality available to subscribers of its paid tier, Twitter Blue, later this month.
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Twitter Blue is currently available only in Australia, Canada, New Zealand, and the U.S., and the firm hasn’t said what its plans are to roll out the subscription plan to other countries — much less what its plans are to roll out the Edit Tweet feature to the rest of its 237.8 million unpaid users.

For those who will get the Edit Tweet feature, the rules are basic: eligible users will get a 30-minute window to mend their tweets and the edited tweet will show up with a label showing a timestamp of modification. People reading the tweet can tap the label to view the editing history of the tweet.
Notably, the social media platform already offers an “Undo Tweet” button to Twitter Blue subscribers that gives users a 30-second window to cancel posting a tweet if they spot any error. The company said it will continue to offer this feature after it launches the Edit Tweet button.
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guest · Sep 7, 2022

Twitter will let you edit your tweet up to five times
By Ivan Mehta @indianidle - September 7, 2022

Twitter announced a much-anticipated feature last week — the ability to edit tweets. The company said that once the feature is available users will be able to edit their tweets for up to 30 minutes from posting. However, there’s a catch: users can only edit their tweets five times within this period.

While this limit seems sufficient for correcting typos, uploading media files, or adding some tags, the company might have introduced it to stop people from abusing the feature by changing the content on the tweet on a whim. The social media firm told TechCrunch that it’s currently observing user behavior and the number of edits available to users in the approved timeframe could change.
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The “edit tweet” feature will be first available to users who pay for the optional Twitter Blue subscription, but it won’t be rolling out to all paid users initially. Twitter confirmed that New Zealand-based subscribers will first get the feature and it will be later pushed to Twitter Blue users in Australia, Canada, and the U.S once it learns more about usage patterns. So subscribers in these three countries might have to wait a bit longer and use the service without the marquee feature.
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imdb · Oct 7, 2022

A lot more people will soon be able to do what was once unthinkable: edit tweets. Twitter has begun to roll out its new tweet-editing feature to Twitter Blue subscribers in the United States. The expansion follows a launch in Canada, New Zealand and Australia earlier this week.
...
It's only available with a $4.99/month Twitter Blue subscription.
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Twitter's edit button finally debuts in the United States, but you'll have to pay for it by K. Bell

guest · Nov 10, 2022

Twitter blocks new accounts from signing up to its $8 Blue subscription
The move comes after an influx of impersonators got blue checkmarks by paying for the subscription service.
By Mariella Moon @mariella_moon - November 10, 2022

Twitter has altered the rules for its $8 Blue subscription service to prevent new accounts from getting a blue checkmark. Yesterday evening, the company edited the service's help page to add that accounts created on or after November 9th, 2022 "will be unable to subscribe to Twitter Blue at this time." The website also added that Twitter Blue is only available on iOS for users in the US, Canada, Australia, New Zealand and the UK, with plans to expand in the future.
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While Twitter didn't explain why it's putting the restriction on new accounts, the move came after an influx of impersonators got verified by paying for the service. "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit," the website's new owner, Elon Musk, tweeted earlier this month before details about the revamped subscription service were revealed.
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Yesterday marked the launch of the new Twitter Blue, and it allowed people to get the formerly elusive blue checkmark by paying for its perks that include instant verification.
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guest · Nov 16, 2022

Elon Musk says the new Twitter Blue will relaunch on November 29th
By Jay Peters @jaypeters - November 15, 2022

Elon Musk says the new Twitter Blue, which lets you pay $7.99 per month for a blue verification check mark next to your name, will relaunch on November 29th. In a tweet, he said he would be “punting” the relaunch to the new date “to make sure that it is rock solid.”
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It’s safe to say that the original Blue launch didn’t go super smoothly. Twitter first started rolling out the new Blue subscription on iOS earlier this month. However, the platform pulled Blue signups a few days later after a wave of fake verified accounts popped up on the platform.

With the relaunched Blue, Musk says that changing your “verified name” will cause you to lose your check mark until that name is confirmed by Twitter.
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guest · Nov 17, 2022

New Twitter accounts won’t be able to buy Blue verification for 90 days
By Mitchell Clark - November 17, 2022

Twitter won’t let accounts less than 90 days old sign up for its Blue subscription service when it relaunches (presumably on the 29th), according to an update to the About Twitter Blue page. This means that you won’t be able to just create a new account and instantly get it verified, which could be a bid to cut down on scams and impersonator accounts like the ones that almost immediately plagued the service the first time the updated Blue launched.

The old program didn’t have a set waiting period, according to an archive of the page provided by the Wayback Machine, but it did have a warning that “Twitter accounts created on or after November 9, 2022, will be unable to subscribe to Twitter Blue at this time.”
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Twitter will have some policies in place to try and mitigate this; CEO Elon Musk has said that changing your verified name will make you lose your check mark until Twitter confirms your new name doesn’t violate its terms of service.

It’s also unclear if the system has any way to deal with someone who changes their name and handle after 90 days but before signing up for Twitter Blue or how it will adjust as the internet’s pranksters worm their way around other new restrictions, $7.99 at a time.
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guest · Jan 11, 2023

Musk to increase the Twitter Blue subscription to $11 from 9th Feb
By Aman Niranjan - January 10, 2023

Twitter is an American micro-blogging platform. Elon Musk, the new CEO of Twitter has been continuously making changes after occupying Twitter. Twitter Blue which is currently offered at $7.99 per month will soon be going to increase to $11 per month. This plan is going to start on 9th February 2023. The people who have already using the plan can continue using it.

The Blue Tick Subscription is designed to inform users about prominent, active, and legitimate accounts.
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guest · Jan 11, 2023

Twitter’s Blue membership service is now available in Japan
By Aryan Jakhar @imaryanjakhar - January 11, 2023

After releasing Elon Musk’s version of the Twitter Blue subscription service in five countries last month, the business has now expanded the premium plan to customers in Japan. Both the previous (introduced in 2021) and redesigned Twitter Blue memberships were exclusively offered in the United States, Canada, the United Kingdom, Australia, and New Zealand.
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Twitter stated on its support page that customers in Japan would be able to subscribe for $980 (about $7.40) per month on the web and $1,380 ($10.42) per month on iOS. These costs are slightly cheaper than the US prices of $8 per month on the web and $11 per month on iOS.
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Twitter Blue’s growth in Japan is unsurprising. Musk reportedly boasted about the social network’s market dominance in the nation during his first all-hands meeting as Twitter CEO. According to estimates, Japan has around 50 million Twitter users.

Since then, the firm has attempted to strengthen the new verification method by requiring customers to have a phone number in order to purchase the Blue membership and imposing a 90-day cooling-off period for newly established accounts.
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guest · Jan 18, 2023

Now Twitter is selling one year of blue check privileges at a discounted rate of $84
By Richard Lawler @rjcc - January 18, 2023

Ever since Elon Musk took over Twitter, one of his aims has been to build up its subscription business, launching a revamped Twitter Blue package that gives subscribers a “verified” checkmark, reduced ads, preferential treatment by its algorithm, and other benefits. The subscription, which is still available only via iOS or the web, now offers a discounted annual subscription for customers, which you can pick instead of the $8 per month web pricing or $11 iOS price that shifts Apple’s 30 percent fee to the consumer.
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If you’d like to kick in some extra funds right away, Twitter Blue annual subscriptions are available on the web for $84 per year, saving you a little over 12 percent compared to paying for a monthly web subscription — or 36 percent over paying via iOS.

Twitter’s new annual purchase option was listed on a Twitter support page as of today, but we didn’t spot any other significant changes to the plan.
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guest · Jan 19, 2023

Twitter's Blue subscription comes to Android devices
The monthly option is $11, the same price as on iOS.
By Mariella Moon @mariella_moon - January 19, 2023

Twitter Blue has arrived on Android, and just like on iOS, it will cost you $11 a month to pay for a subscription through Google Play. The social media website has updated its About page for Blue to add Android pricing for all the countries where the service is currently available, namely the US, the UK, Canada, Australia, New Zealand and Japan.
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Before this, you'd have to pay for a subscription via the web or an iOS device if you want to enjoy Blue's perks on an Android phone. Take note, however, that paying through Google will cost you $3 more than paying through a web browser. By charging more when you pay via your device's app store, Twitter is essentially passing the tech giants' 30 percent commission onto you.

If you don't mind firing up a web browser to pay for Twitter Blue, you can score a year-long subscription for $84 per year, no matter what your phone's operating system is. It's a newly launched option that's equivalent to paying $7 a month instead of $8.
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A Twitter Blue subscription will put a blue checkmark next to your name on the website and will give you access to features not yet available for non-paying users.
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guest · Jan 21, 2023

Twitter is working on an ad-free subscription tier
Musk announced the offering on Saturday.
By Igor Bonifacic @igorbonifacic - January 21, 2023

Twitter is working on a new, more expensive Blue subscription tier that will allow users to browse the platform without seeing ads. “Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks,” Twitter owner Elon Musk tweeted on Saturday afternoon. “Also, there will be a higher priced subscription that allows zero ads.”
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In the US, Twitter Blue currently costs $11 per month when users subscribe directly through the Twitter iOS or Android app. On the web, where Apple and Google’s up to 30 percent commission on in-app purchases doesn’t apply, the service costs $8 per month. Since Twitter began revamping the subscription in November, the ability to see fewer ads on your timeline has been one of the primary selling points the company has pushed, but that perk is still listed as “coming soon” when you go to sign up for the service.

Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
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Dragon1952 · Jan 22, 2023

I already don't see any ads on Twitter because of a Chrome Ext i use on W10. I can't use the Ext on my Android phone so i get all the ads and other stuff. The Chrome Ext stops all the ads and also all the other stuff we get on Twitter.

guest · Feb 2, 2023

Twitter's latest monetization effort makes its API go from free to fee
By Karthik Mudaliar @heykarthikm - February 2, 2023

Twitter has announced that it will no longer offer free access to the Twitter API starting February 9, 2023. Instead, the company plans to launch a paid version in an attempt to push its monetization attempts further.
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The announcement was done via the Twitter Developer account in a series of tweets. The company revealed that support for both the legacy v1.1 and the new v2 of its Twitter APIs will be ending and a new paid basic tier will be available instead. Although it is still not clear how much Twitter will charge for use of its API.
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The news comes after popular third-party Twitter apps like Tweetbot, Fenix, and Twitterrific are facing a service outage since mid-January due to which users of these apps have been unable to view and send tweets.
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guest · Feb 3, 2023

Twitter Blue expands to six new countries, brings back Spaces curation
By Ivan Mehta @indianidle - February 3, 2023

Twitter is in a hurry to make money, and in another step that might lead to some revenue it has expanded the Twitter Blue subscription to six new countries. The paid plans are now available in Saudi Arabia, France, Germany, Italy, Portugal, and Spain making it 12 regions in total to which users can subscribe to it.
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The company also launching a new Spaces tab with curated stations for live and recorded spaces along with podcasts. Users without a Twitter Blue subscription can access the Spaces tab already but it mostly shows what live audio sessions are currently going on.

Twitter is also bringing back themed stations that list Spaces station by topics. The company already started testing it in August before Musk took over. But in the last few months, Spaces had almost no curation because of the layoffs. Now, the social network might be relying on algorithms to group related real-time audio conversations together.
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The social network is making podcasts available to only Blue subscribers and “some people on Twitter for iOS and Twitter for Android apps.” Podcasts were also integrated into Twitter in the pre-Musk era, but the company seems to be resuming work on some of those projects.
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guest · Feb 3, 2023

Elon Musk will share Twitter ad revenue — but only with creators who pay for Twitter Blue
Pay $8 a month to get... something.
By Mitchell Clark - February 3, 2023

Elon Musk says that Twitter will start sharing revenue from reply-thread ads with creators who are subscribed to Twitter Blue Verified. (According to Musk, “legacy” verified marks will be going away in “a few months.”) He says the program will start today, though there are currently very few details about how it will work.
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Currently, subscribing to Blue will cost you $8 per month if acquired directly via its site or $11 per month from Apple’s App Store or Google Play, but the cheapest version is an annual subscription directly from Twitter for $84. It’s unclear how many viral tweets it would take to pay that off, but it could be difficult given Twitter’s rocky relationship with advertisers right now.

While this announcement is relatively out of the blue, Musk has been talking about creators a lot (including mentioning a revenue share earlier this week).
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However, there’s still a lot of information that we don’t know, and so far, none of Twitter’s support pages or accounts for creators have posted any details for a program that is apparently starting today.
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guest · Feb 8, 2023

Twitter subscriptions reportedly at 290,000, well below Elon’s 50% revenue mark
By Kevin Okemwa - February 7, 2023

According to a report seen by The Information, a total of 180,000 people based in the U.S. had made subscriptions to Twitter mid-last month. These numbers are significantly low, considering the fact that Elon has been intending to make the subscriptions represent 50% of the platform’s total revenue.
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Elon’s plans aren’t quite taking shape as he had hoped them to, with the total number of subscriptions coming in at 290,000. A huge number of subscriptions made are from users based in the States which constitutes approximately 62%.
It should be noted that this figure also features the new Twitter Blue subscription which was launched shortly after Musk’s takeover.

The subscription will grant you access to premium features such as editable Tweets and more.
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via: Thurrott
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guest · Feb 8, 2023

Now Twitter Blue subscribers can write 4,000-character tweets
The company has introduced its longest limit ever, but only for paying subscribers.
By Mitchell Clark - February 8, 2023

Twitter has launched a longer tweet feature, giving Blue subscribers in the US the ability to post up to 4,000 characters at once. If someone you follow uses the feature, the tweet in your timeline will have a “show more” button to keep it from taking up your entire screen.
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Currently, there are a few limitations to the feature (besides the big one that it’s behind a paywall). If your tweet is over the standard 280 characters, you can’t save it as a draft or schedule it for later. However, most other normal features should work as usual — you can add hashtags or pictures, and non-Blue subscribers will still be able to interact with the posts as normal.

Blue subscribers will also be getting the ability to quote retweet and reply with 4,000 characters, so I’m looking forward to people coming into my mentions with massive essays.
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This isn’t the first time Twitter has expanded the length of posts on its site. The current 280-character limit was introduced in 2017, replacing the previous limit of 140 characters.
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