Tubi to Launch Tubi Kids, U.K. Offshoot

guest · Oct 14, 2019

Tubi to Launch Tubi Kids, U.K. Offshoot
October 14, 2019
https://variety.com/2019/digital/news/tubi-kids-section-uk-expansion-1203369179/

Ad-supported video streaming service Tubi is the latest to jump on the children’s entertainment bandwagon: Tubi is set to launch a dedicated kids section on Oct. 21, the company announced at Mipcom in Cannes Monday. Additionally, Tubi will also bring its service to the U.K. early next year.

Tubi’s new kids section will offer access to more than 1200 age-appropriate movies and TV episodes, totaling some 5000 hours of content.
Tubi Kids will first launch on Roku devices, and come to additional streaming boxes and smart TVs in the near future. “The launch of Tubi Kids reinforces our dedication to offer an age-appropriate viewing environment – super-serving kids and families with a robust amount of content,” said Tubi CEO Farhad Massoudi in a statement.

The company announced Monday that its users had streamed 132 million hours of video in September, compared with 94 million hours in May.
The company now wants to further grow its audience with an international expansion, starting in the U.K.
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