This Japanese hotel room costs $1 a night. The catch? You have to livestream your stay

guest · Nov 24, 2019

This Japanese hotel room costs $1 a night. The catch? You have to livestream your stay
November 21, 2019
https://edition.cnn.com/travel/article/livestream-hotel-room-japan-intl-hnk/index.html

When 27-year-old Tetsuya Inoue began running Asahi Ryokan -- a hotel in the Japanese city of Fukuoka that is owned by his grandmother -- he wondered how he could improve business in the new economy.
Inoue had an idea: what if he could use the internet to bring in a new audience and a new revenue stream?

Now, guests coming to Asahi Ryokan have the option to pay just ¥100 (about $1) per night to stay the night -- if they agree to have their entire stay livestreamed.

"Young people nowadays don't care much about the privacy," Inoue adds. "Some of them say it's OK to be [watched] for just one day."
And while the $1 rooms are clearly a loss leader, Inoue is thinking beyond the cost of a single night's stay. The YouTube channel has already passed 1,000 subscribers. Once it accumulates more than 4,000 view hours, he will be able to put ads on the channel and monetize it.
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This Japanese hotel room costs $1 a night. The catch? You have to livestream your stay

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This Japanese hotel room costs $1 a night. The catch? You have to livestream your stay

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