The goal of antimalware products

http://www.prevx.com/blog/109/The-goal-of-antimalware-products.html

 

Continuing...

DNS changer Trojan for Mac (!) in the wild
http://isc.sans.org/diary.html?storyid=3595

 

A) Profits
B) Protection.

 

I agree. The number one goal is to make a profit- or a foreseeable profit. That can be done through advertising, user friendliness of the program, free trials, etc. I think the anti-malware consumer is pretty loyal to products. It has to be remembered that 90% of the people handing over money to anti-malware companies have very little knowledge about what they are purchasing. And those are the ones that must be satisfied first. That's one reason Norton and McAfee got so big so fast.

Of course, there are some anti-malware companies that have the goal of developing a product which will be purchased by a larger company- Symantec, McAfee, AVG, etc.

 

They provide protection in a hope to get more profits
... And maybe market share may be a goal (maybe for profits, maybe for the challange)

(... for a net profit )


*note, the aforementioned text may be incorrect and goals may differ from vendor to vendor... business is business... without profits, they wont exist... appart from ClamAV maybe?