Survey: Consumers Concerned About the Glut of Streamers Set to Flood the Market

guest · Nov 7, 2019

Survey: Consumers Concerned About the Glut of Streamers Set to Flood the Market
November 6, 2019
https://variety.com/2019/digital/news/consumers-streamers-survey-1203393992/

Conducted in September by viewer tracking service TV Time and UTA IQ, the survey, “Beyond the Big Three,” says a considerable 70% of those asked feel there will be too many streamers to choose from.

The sentiment comes only a week after WarnerMedia held its roadshow for HBO Max [...] Come May 2020, HBO Max will join existing giants Netflix, Amazon and Hulu, as well as heavyweight upstarts Disney Plus and Apple TV Plus.
Other frustrations bubbled up in the inquiry. Sixty-seven percent of those polled said they found the need to toggle between services would be a deal-killer.
Another roadblock comes in the form of brand awareness.

“You’re dealing with five or six huge companies that all have unique assets to leverage,” Kessler says.
By mid-2020, Americans will face a specific kind of choice paralysis as these services roll out.

“This study captures a moment in time before all these entrants launch,” says David Herrin, UTA IQ’s head of content analytics. “Aside from the important question of awareness, it asks how much the consumer preferences are actually going to change.”
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