South Korean search giant Naver fined for search manipulation

guest · Oct 6, 2020

The South Korean search giant was fined 26.7 billion won, around $23 million
October 6, 2020
https://www.zdnet.com/article/naver-fined-for-search-manipulation/

Naver has been fined 26.7 billion won by South Korea's Fair Trade Commission (FTC) for manipulating its search algorithm to give preferential treatment to its own services and contents over rivals.

The FTC said the search giant manipulated its algorithm six times between 2012 to 2015 to show its own services, such as Smart Store and Naver TV, at top of search results while also pushing down its competitors, such as 11th Street and Gmarket.
These manipulations allowed Naver to increase its market share in online shopping from 2015 to 2018, the FTC said.
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In a statement, Naver said it plans to appeal the FTC's decision, saying the outcome was regrettable and has affected the company's business activities without proper review and thought.
According to Naver, the alterations of its algorithm had nothing to do with excluding its rivals and was done to show the best results in order to meet consumer needs
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South Korean search giant Naver fined for search manipulation

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South Korean search giant Naver fined for search manipulation

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