Social networking app for women, Peanut, is expanding

guest · Jun 16, 2020

Social networking app for women, Peanut, is rolling out video chat
June 16, 2020
https://techcrunch.com/2020/06/16/social-networking-app-for-women-peanut-is-rolling-out-video-chat/

Mobile social networking app for women, Peanut, is expanding into video chat to help better support its users amid the coronavirus outbreak. The company, which began its life with a focus on motherhood, has evolved over the years to reach women looking to discuss a range of topics — including pregnancy, marriage, parenthood, and even menopause.

Since the coronavirus outbreak, Peanut reported a 30% rise in user engagement and 40% growth in content consumption. It also grew its user base from 1 million in December 2019 to 1.6 million as of April 2020. On top of this growth, Peanut closed its $12 million Series A mid-pandemic, a testament to its increasing traction.

The app had originally offered a Tinder-like matching experience to connect its users with new friends — [...] Like many dating apps, this feature involved swiping on user profiles to get a “match.”
But following the coronavirus government lockdowns and social distancing recommendations, Peanut users have been clamoring for a way to virtually connect, the company says.
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Since the lockdown, requests from users for video chatting capabilities increased by 700%, notes Peanut. Users also posted links to other video broadcasts 400% more than usual. To meet this growing demand, the app is now rolling out video chat so women can connect face-to-face and grow their relationships, even if they’re not yet able to spend time in person.

The company believes the new feature will provide a way for women to expand their virtual support network at a time where many are facing isolation and uncertainty about the future, which could otherwise negatively impact their mental health.
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Peanut says it’s now working on group video chat, another feature users want.
Peanut’s video chat features officially roll out on June 18, 2020 for all users.
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