I don't know how many UK members there are here so this may be off the mark, but anyway I have a question. When signing up to Sky Digital in the UK, you are required to keep an active phone line connected to your Digibox, (Set top box), at all times. Failure to do so breaks the terms of the contract. The phone line is used to send data back. I have been assured that this 'data' is only sent if you use the interactive services but the deal is funded by "Marketing Contributions Limited" or some such company which I think is part of the BSkyB group. Now it is really difficult, i.e. expensive, to get around this, and I am wondering if anyone knows anything about this? Is it used, for example, to profile the viewer for spam purposes? I have read the small print and it does say that *personal info* supplied during sign-up WILL be used in this way.