Singular releases tool for stopping ad fraud on Android

guest · Aug 21, 2019

Singular releases tool for stopping ad fraud on Android
August 21, 2019
https://venturebeat.com/2019/08/21/singular-releases-tool-for-stopping-ad-fraud-on-android/

Singular said it has released a first-in-industry tool that detects far more ad fraud on Android mobile devices than existing solutions, saving customers millions of dollars annually.
If you’re a mobile game or app publisher, you will probably never know how much ad fraud costs you, according to a report by Singular.

Singular said install validation for Android has not existed before. That’s a problem because multiple studies have found more ad fraud on Android than on iOS, although the fraudsters are working hard to catch up on iOS.
So a deterministic solution to identify fake app installs on Android is a big deal.

“Singular’s new progressive anti-fraud solution detected more ad fraud than competing solutions,” said Ronak Jain, mobile marketing manager at Cleartrip, a top travel technology platform for emerging markets, in a statement. “This is a game-changer and will play a key role in making growth decisions.”
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Singular releases tool for stopping ad fraud on Android

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