Simon Denny's MONA exhibition brings a giant board game into the gallery...

Krusty · Jun 8, 2019

... to teach visitors about data mining

It's 1:18pm on Thursday at Hobart's Museum of Old and New Art, and 1,200 visitors have already been through the door and all of them are working, in a sense — without realising it — because their experience within the museum is making money for someone else.

Not only are they working but since they've bought a ticket, they've paid for the pleasure of it.

How so? Because as the Economist proclaimed two years ago, data is now the world's most valuable resource — and these 1,200 visitors are producing it every second they're in the gallery, and giving it away for free.

The hardest working among them are using MONA's custom-built navigation device, the O, without which they won't know who made the artwork or object they're looking at, or when they made it, or why.

Somewhere — probably in 'the cloud' — it is being recorded that 1,625 artworks have been logged by O users in the last hour: what they are, who looked at them, for how long.

"We're collecting your data ... and you're oblivious to us and to what we're doing with it," says MONA's Jarrod Rawlins.

And that's not unusual. If you've got a smartphone with apps or a personal computer, you're being mined minute by minute for data that is being sold for a profit you'll never see.
Click to expand...

https://www.abc.net.au/news/2019-06-09/mona-hobart-simon-denny-exhibition-mine-data-mining/11193628

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Simon Denny's MONA exhibition brings a giant board game into the gallery...

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Simon Denny's MONA exhibition brings a giant board game into the gallery...

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