Shopping centres track people using their mobile phone signals

Pinga · Jan 4, 2012

Under the FootPath scheme a series of monitoring devices are installed throughout a shopping centre. The units pick up signals from a customer's mobile phone and can pinpoint the person's position to within 2m. The data gleaned is fed to a processing centre where it is collected, analysed and fed back.

According to Path Intelligence, the Hampshire-based company behind FootPath, the information can help centres understand what mix of shops works best, how promotions affect the number of customers and can optimise rents by finding out which spots are the most profitable. It can also give an insight into where facilities such as food-courts or toilets are best sited and can help plan for emergencies.

It says its detector units do not allow it to obtain telephone numbers, listen to calls, read messages or identify the user. Path Intelligence says it has consulted with the information commissioner to make sure that privacy is not infringed.

However the company refused to say how many shopping centres in the UK used the technology or identify any of those that had installed it. The company only said that it was used in seven countries.
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http://www.guardian.co.uk/business/2012/jan/04/shopping-centre-tracking-system-condemned

ronjor · Jan 4, 2012

Existing thread. -> https://www.wilderssecurity.com/showthread.php?t=313089

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Shopping centres track people using their mobile phone signals

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Shopping centres track people using their mobile phone signals

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