Retailers post a record $7.4B in online sales on Black Friday

guest · Dec 1, 2019

Retailers post a record $7.4B in online sales on Black Friday
Consumers made $2.9B worth of purchases using their smartphones
December 1, 2019
https://www.techspot.com/news/82979-retailers-post-record-74b-online-sales-black-friday.html

In a nutshell: This holiday season is off to a record start. Thanksgiving Day set a new high in online spending with consumers making more than $4.2 billion in purchases from e-retailers. Black Friday also busted previous sales records but fell slightly shy of analysts' predictions.

Adobe Analytics recorded over one trillion visits to more than 4.500 online vendors since November 1 with completed transactions totaling $68.1 billion, far short of analysts' predictions of $143.8 billion. However, Black Friday raked in $7.4 billion in online sales, only $100 million short of projections and a 19.6-percent increase over last year.
Perhaps unsurprisingly, the top selling items sold online on Black Friday were toys and games

While most of the visits to retailers occurred on smartphones, the largest chunk of sales (59%) occurred on PC.
Purchases conducted with smartphones have seen substantial growth, a trend that could see phone transactions overtake desktop shopping
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Retailers post a record $7.4B in online sales on Black Friday

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