Reselling your personal data pays off for Spokeo

guest · Dec 14, 2019

Reselling your personal data pays off for Spokeo
December 11, 2019
https://techxplore.com/news/2019-12-reselling-personal-spokeo.html

When you do a search for yourself or others on Google, you are not alone.

People search is the number one search activity, which is why websites like Spokeo, WhitePages and MyLife have popped up, to offer internet users more information than could be found on Google.

"People are willing to pay to search for other people," says Harrison Tang. And he should know. He's the CEO and co-founder of Spokeo, a "people search engine" that he says attracts 18 million monthly visitors, and generates between $70 million to $80 million annual revenue from a subscriber base that pays $13.95 monthly.
His site and rivals go beyond Google, which only indexes "publicly" distributed information, not the databases that counties and state agencies don't distribute online, but, in fact, resell to data brokers.

In January, Spokeo is going to make a shift to show consumers where exactly the data displayed is coming from, as it prepares for changes mandated by a new law, the California Consumer Protection Act, which goes into effect Jan. 1.
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Spokeo has the easiest opt-out policy among the competitors, he says, although it is hidden at the bottom of a privacy page. He notes that the numbers of people asking to be opted out are "tiny," a fraction of a percent, but he respects their wishes.
To opt-out, look for the privacy tab, and the opt-out link. From there, once you input your info, he promises you'll be out within 24 hours.
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Reselling your personal data pays off for Spokeo

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