Realme is the most important phone brand you’ve never heard of

guest · Aug 16, 2020

Realme is the most important phone brand you’ve never heard of
Realme is cornering the high-spec, low-cost smartphone market. And it could take on Apple and Samsung, too
August 15, 2020
https://www.wired.co.uk/article/realme-budget-smartphones

As Samsung falls behind Huawei, placing second for global smartphone shipments in the second quarter of 2020, only two top-ten manufacturers actually increased sales or market share in the same quarter. One of these you’ve likely never heard of.
[...] As for the other brand on the up, meet Apple’s unlikeliest rival; Realme.

Who? Unless you’re a smartphone forum fan after a bargain, or subscribe to mobile tech YouTubers, there’s a good chance the waves Realme’s been making haven’t rocked your boat yet. The latest Counterpoint report, however, suggests it’s time to pay attention.
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Realme is a Chinese smartphone manufacturer that’s only a little over two years old.
While OnePlus doesn’t featured in the top ten list of second-quarter shipments at all, and Oppo has taken a hit in terms of devices shipped, Realme appears to have flourished.

“Its low-cost and aggressive pricing, as well as its e-commerce-based go-to-market strategy has helped Realme drive growth in these markets in particular.”
That strategy has its downsides.
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After success in India, Realme has started to make moves into Europe.

At the time of writing, Realme has no less than six 2020 smartphones on sale in the UK, starting at £189 for the Realme 6i, through to the £299 Realme X50 5G – a cheaper OnePlus Nord-a-like, all the way to Realme’s flagship, the £569 Realme X50 Pro 5G, a lower cost, better-specced alternative to the OnePlus 8.

Realme isn't just undercutting the competition with phones. Its ‘affordable everything’ business plan includes a pair of wireless in-ear buds that cost £29.99 – and they’re not terrible.
Meanwhile, the Realme Watch is £49.99; the brand’s AirPod alternatives – the Realme Air Neos cost £39.99, and there’s a £34.99 fitness tracker, taking on Xiaomi’s budget Mi Band-series head-on.
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Will Realme become the new darling brand for budget buyers happy with pay-as-you-go SIM cards? It has a long way to go – but don’t expect it to remain an obscure player for long.
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Bill_Bright · Aug 17, 2020

"Samsung falls behind Huawei"?

Ummm, not yet.

https://www.counterpointresearch.com/global-smartphone-share/

imdb · Aug 17, 2020

Bill_Bright said: ↑

"Samsung falls behind Huawei"?

Ummm, not yet.

https://www.counterpointresearch.com/global-smartphone-share/
Click to expand...

well, not in the foreseeable future. for sure.

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