Re-subscription costs too much

Re: Re-subscription costes too much

Right across the world NOD32 renewal is discounted for licenses up to 30 days beyond the expiry date.

Cheers

 

Re: Re-subscription costes too much

While dawgg makes a valid point, I second all of what JerryM said in his last post.

Well if you're handing em out. . . I do, I do, Pick me

 

Re: Re-subscription costes too much

I think it comes down to your budget. If you're living from hand to mouth, you'll certainly have to consider whether it's worth the investment when a couple of AVs are available for free...That's why a lot of people go for Antivir Classic and other free AVs...So the choice's largely yours I'd say.

 

Re: Re-subscription costes too much

A few things about the NOD32 price.

I have not seen any NOD32 rebates (mail-in or instant) on any site. And the price for a new subscription is pretty much always $39 where ever you look and the renewal $27.50 pretty much everywhere. Ihave saw NOD32 on a few sites for $29.99 (IIRC) as a special. And there are the OEM versions which are cheaper as well.

I think that is simply a marketing strategy of ESET. Companies like Kap, Symantec, etc have offers at many retail sites where a mail-in rebate will make their product free. The Kapersky mail-in rebate is hard to ignore. But the price of the AV on other sites can be $49.99 or up. This is just a way for making up for the money lost on all the mail-in rebates. I think ESET just wants a steady price instead of having mail-in rebates that make the AV free at times verses selling the AV for $49+ on its web site.

I think, though, that a renewal price of $27.50 or $40.95 for two years is pretty fair. Heck that breaks down to 7.5 cents per day on a 1-year renewal and 5.6 cents per day on a 2-year renewal.

But the $27.50 is very good protection. I have noticed that I can run NOD32 and a number of free apps and get about the same security as someone running an entire, expensive suite. For instance, I can add Comodo firewall, Spyware Terminator realtime shield and SSM- all for free and have a very viable protection. I would not feel near as comfortable running the other free apps without NOD32 as my main security.

Could Eset have specials that call for big discounts on mail-in rebates, etc? Yes. But they would have to off-set those losses by making the renewal price higher. And I think Eset wants to keep its main customer base by making the renewal price lower than its competitors. After all, shouldn't the loyal customers who have been with NOD32 a while get the real savings? I think many of the other companies are so intent on getting new customers that they offer the big discounts while kinda ignoring the loyal followers. This kinda miffs people off in the long run and has them looking for other products. But who could blame them?

In all, Eset has to get XXX amount of dollars to run its business. So does Symantec, Kaspersky and all the others. They can do this by making some discounted sales and try to make up the difference by higher prices on renewals or even initial sales on their main site. Or they can try to keep lower prices across the board. They just choose the latter. Or, at least, that is my opinion.

 

Re: Re-subscription costes too much

Hello,

1. I like NOD32
2. I am rather spendthrift
3. The price for a renewal where I have bought NOD32 is 31.72 euros (about 42 $) (http://www.elzon.net/product_info.php?products_id=63&osCsid=r26ff5hkc785nctsehd6p6tgc2)
4. Yes, I am rather a safe, low-risk surfer
5. I am not a specialist of AV

If the superiority of a non-free AV (like NOD32, but like probably many others) was indisputable, I would agree with most of the defenders of the NOD32 price. But I saw several tests not coherent. And I saw some tests where NOD32 was less good than free-AV (like AVAST) or near (a greek site for example). I understand also that it is difficult to evaluate an AV (mix between protection, lightness, easy-to-use...).

If I were absolutely convinced that NOD32 was the best (and usefull) protection for me, I would buy the renewal.

I am also agree with the fact that it is good that you pay for a thing. I am not comfortable with the free-things. For example, when there is a proposition for a donation for a free-product, I donate willingly.

 

Re: Re-subscription costes too much

It pretty well is: The ONLY independent testing sites with worldwide recognition for their independence are the prestigious UK based Virus Bulletin www.virusbtn.com and Antivirus Comparatives www.av-comparatives.org EVERY software manufacturer strives to win these awards/tests and be number one.

ESET’s NOD32 is the outright winner for 2006 of AV-Comparatives tests, and holds more 100% detection awards at Virus Bulletin than any other software manufacturer; http://www.eset.com/products/compare.php

Cheers

 

Re: Re-subscription costes too much

Thank you for this information. But, in the last test, NOD32 is not the best (Advanced, but Advanded + for Avira for example).

 

Re: Re-subscription costes too much

Avira also cost 20€, NOD32 23€ ... 3€ more 4 a faster, smaller scanner with better heuristics...

don't think that renew price is to much

 

Re: Re-subscription costes too much

I'm not concerned about a single test, look at the overall tests from last year and the fact that NOD32 was the outright winner, so a single test while disappointing is not catastrophic.

Cheers

 

Re: Re-subscription costes too much

But if NOD was cheaper to renew many more people would buy the software. More sales = more profit or am I missing something?

 

Re: Re-subscription costes too much

Now you are getting into a thing called "dollar cost averaging". Meaning, would a discounted price generate enough (new) sales to off-set the the lost revenue from the reduced price plus add enough additional sales to create an acceptable\increased bottom line. You would need to speak to Eset Marketing about that. Believe it may be a little out of the realm of Wilders Security Forum.

 

Re: Re-subscription costes too much

Partially, you are missing something. If you have a 10% price drop, you'll need 10% more unit sales to cover the revenue. However, throw in the added cost of servicing the larger user base (mainly server/bandwidth costs), you'll actually need a bit more to reach the same profit target. This is a fairly large increase in unit sales to be sustained.

Pricing is an art and right now they are in a region where I don't see price drops providing a whole lot of proportional incremental benefit.

Blue

 

Re: Re-subscription costes too much

Not necessarily. It's the GP thats the important thing, not turnover. Anyone can sell something for peanuts and lose money

OT - IMHO most security products are cheap for what they potentially protect against. This includes renewal fees.

 

Re: Re-subscription costes too much

According to you nod32 has better heursitics then avira and it faster then them. I have to disagree and say it's the other way around. Proof: my own system and av comparitives.

Alos the prices u listed r renewels and if u look at first buy then avira is 20 euro's cheaper so add those 20 to those 3 of urs.

 

Re: Re-subscription costes too much

I will not get into AV\heuristics comparisons, will leave that to the experts. I will say that I am sure that the ratings may, would actually change from signature update to update.So unless you are willing to change products often in an effort to have only the current #1 program(s), IMO, staying with a repeated overall top rated program is the way to go.
As far how any given program runs on any machine, as has been discussed here many times, the way it interacts, speed with which it runs, resources that it uses can and will vary from PC to PC. Hardware and software configurations play a big part.

 

Tx for your reply thunder.

I do respect nod and as u said thunder it is a repeated overall top rated program, it's just some nod32 fanboys think it's the only repeated overall top rated program and this is a clear lie.

 

At the end of the day it comes down to what you are prepared to pay for a product. I have just renewed for 2 yrs and thought the £29, $54, 41 euros very good value for what I recieve in return.

Like everything in life it is only a bargin if you would buy it at the full price, and I would, did and have.

 

When I renewed and saw it was only €42,90 for 2 years I was pleasantly surprised in stead of thinking it's expensive. The first two years were €58,50 if I recall correctly, so it's a nice discount I would say.

 

Re: Re-subscription costes too much

Please do not be offended Blackspear, but i agree with the above....some simply, for whatever reason, are unable to pay and we should not question that.

 

that's all I was trying to say, for some of us it's a no brainer, while others have to weigh options. A couple of years ago when my wife & I were both out on diasability (her back surgery, me heart attack) I more than understand a cost of 41 dollars. Today both of us back to work it's a no brainer. I do believe tho that the original poster did not look carefully as I sure Nod32 in europe is discounted, I don't know as reside here inthe US. So someone will have to inform me. & to the poster tha offered me a subscription, thanks for the offer but I already own Nod & have used it for 2 years with great succcess...

 

Norton 2006 subscription renewal, per their website, is $39.99 US.
F-PROT renewal, which covers 1 to 5 pc's, is $29 per year.
McAfee renewal, $34.95.
Kaspersky renewal, (with 30% discount), $35.00
NOD32 renewal, $27.30.

Not expensive when compared to most top-tier av's.

 

We're talkin' about $27.50. How much is it to renew your vehicle registration? How much does it cost to renew your favorite computer magazine? A years subscription to SmartComputing magazine (a really great magazine) is $29 (USD $37 Canada). If you start looking up the renewal rates for other online apps I think NOD32 will start to look pretty reasonable right?

 

Well, there's always Linux for those who can't (or won't) pop for licensing fees.

I give ESET credit for not actually raising their prices for renewals.
Developers have to be paid for ongoing work; and servers use electricity.
The last time I checked, electricity costs are going up, not down.

 

price is always a touchy subject - any business has to make a profit to survive (or have someone continually refilling the coffers - ie, businesses sometimes have the goal of being a tax write-off for another person/business) - but let us assume that Eset has to make money (it's fair to assume - I'm sure we'll all agree)...

So - price is set by many factors...

1. ultimately, the software producer has to cover costs (which increase over time - bandwidth, threatsense resources, development, support etc) - and sro has to make a profit...
2. distributors in their respective territories have to make a profit - after they market the product - service their reseller networks, pay their own direct and indirect costs - and - this is a big one - PAY Eset sro for product licenses that are purchased through their channel.
3. reseller - have to make a profit - pay their costs, market their company, eset products (and anything else they do) - and pay their distributors (who in turn pay Eset).

Now - given that you can't CURRENTLY walk into a big box store (except MicroCenter) - and pick up a boxed version discounted to heck - this means that pricing for original purchases are pretty much at MSRP (recommended retail) - this helps the channel provide decent support, decent marketing and make some money after "doing their bit"

Renewals are NOT a given - you can NOT assume as a reseller or distributor, that your renewal revenue is guaranteed - so there is a (admittedly much lower) cost to service your renewal customers. There is a support cost associated with your renewal customers too - again, not as big a support cost as new purchases, but the cost is real.

Eset sro lays down their cost - distributors lay down their cost - a price-point is worked out... you as a consumer must decide - are the benefits worth the price... if not - contact your reseller and TRY to ask for some consideration. It MIGHT NOT be forthcoming - but you NEVER KNOW.

I don't think direct, or from a box seller you'll have ANY joy attempting to negotiate. One and two licenses gives you little room for negotiation - almost none I would say.

As a reseller, I have to talk price all-day on the phone - we're not about to talk price generally here - other than - the price is set above - if you REALLY think it's too high - email Eset directly, or your distributor in your country.

It really doesn't matter what you sell - price is an issue - whether you sell cars, boats, computers, software or just about anything, you will always find SOMEONE who wants more for less - sometimes you just have to face the fact that you might want a Ferrari, but only have a Ford budget... oh well.. is that Ferrari's fault?

One more thing - it just occured to me... buying that Ferrari might not pose as much a challenge if you have a little good luck... but you ALSO have to consider... can you afford to run and maintain it? Whole life cost of ownership is OFTEN a different ball-park to the original purchase....

 

Hmmm... best things in life are free:

The Sun

The Beach

Hanging out

Security

~snip~ this is the NOD32 Support Forum ~ Blackspear