Rakuten is shuttering the online shop formerly known as Buy.com

guest · Aug 1, 2020

Rakuten is shuttering the online shop formerly known as Buy.com
July 31, 2020
https://techcrunch.com/2020/07/30/rakuten-is-shuttering-the-online-shop-formerly-known-as-buy-com/

Japanese conglomerate Rakuten has pulled the plug on its U.S. online retail store, originally known as Buy.com, and will wind down its operations over the next two months, the company confirmed to TechCrunch. The shutdown means that the U.S. headquarters will lay off its staff as well, meaning 87 people will lose their jobs, according a source familiar with the developments.

“We have decided to sunset the U.S. Rakuten Marketplace,” a company representative said in an email to TechCrunch. They clarified, however, that the “cash back rewards” referral business the company operates at Rakuten.com (formely Ebates, which it bought for $1 billion in 2014) “is definitely not shutting down and is stronger than ever.”
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Rakuten bought Buy.com for $250 million back in 2010 in an attempt to expand its retail business out of its stronghold of Japan.

Customers of the Rakuten U.S. store will be able to place orders for the next two months, after which the site will shutter completely. Users of the rewards and commission business shouldn’t see any major changes, and other businesses (like the Kobo e-reading division) aren’t affected either.
It’s a blow to Rakuten, but hardly one that can have taken them by surprise.
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Rakuten is shuttering the online shop formerly known as Buy.com

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