Fanboys versus Haters - you see it all the time on forums. There is definitely an emotional attachment people have to certain products. It has become way too predictable . An Op starts a thread and the flying squads swoop in. "Apple inspires the most love from consumers". In the USA, for sure. This article I read today speaks to some of it ... http://www.cnet.com/news/apple-inspires-most-love-from-consumers-says-study/ Microsoft, under new leadership, has recently adopted much of what Apple has been doing for years. Satya Nadella, CEO Microsoft, has stated that he wants everyone to 'love' Microsoft. Windows 10 has ignited a plethora of emotional response, but to date the emot-guage seems to be flickering between 'like' and 'augh' , rather than on the illusive 'love'. I have not come across too many haters of W10, but the company itself, yes. Tech is a tough industry to get both product and company 'love'. Steve Jobs achieved it, so say many. Maybe this will always remain an enigma.