Hi everyone! This is not a news item. It is a learning item. This article explains why our privacy is so precious! Privacy and Consumer Profiling Profiling is the recording and classification of behaviors. This occurs through aggregating information from online and offline purchase data, supermarket savings cards, white pages, surveys, sweepstakes and contest entries, financial records, property records, U.S. Census records, motor vehicle data, automatic number information, credit card transactions, phone records (Customer Proprietary Network Information or "CPNI"), credit records, product warranty cards, the sale of magazine and catalog subscriptions, and public records. Profiling has sparked an entire industry euphemistically labeled "Customer Relations Management" (CRM) or "Personalization." Read much more..... Look over the rest of the site while you're there. They even have a "Latin" coffee mug which I like.