Octi launches a social network built around augmented reality

guest · Jan 25, 2020

Octi launches a social network built around augmented reality
January 22, 2020
https://techcrunch.com/2020/01/22/octi-social-network-launch/

Octi has created a new social network that uses augmented reality to connect the act of seeing your friends in real life with viewing digital content, like their favorite YouTube videos and Spotify songs.
When I wrote about the startup in 2018, it was building AR technology that could do a better job of recognizing the human body and movement.

Last week, Fuisz demonstrated what he now sees as Octi’s “mic drop” moment — opening the new app and pointing his iPhone camera at a colleague. The app quickly recognized her, allowing Fuisz to send her a friend request. And once the request was accepted, Fuisz could look at her through the camera again, where she was surrounded by a floating “belt” of virtual items that she’d created with videos, songs and photos.

To create a facial recognition experience that’s fast and simple, Fuisz said that Octi’s powered by a “neural network on the edge,” allowing the app to process images on the device (rather than uploading them to the cloud) in a privacy-friendly way.
He said the company has taken other steps to optimize the process, like prioritizing friends-of-friends rather than searching through the faces of everyone in the network, resulting in an app that can identify a friend in as little as 20 milliseconds.
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While Octi allows you to view friends’ profiles remotely, it’s worth emphasizing that the core experience is meant to be in-person.
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Octi Launches The World's First Augmented Reality Social Network

Backed by $12 million from Live Nation, Human Ventures, and others, the app provides a glimpse into how AR will define digital and physical interactions for the next decade.
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