New Tile Sticker is designed to track everything from TV remotes to bicycles

mood · Oct 8, 2019

New Tile Sticker is designed to track everything from TV remotes to bicycles
Along with trackers for your wallet and keys
October 8, 2019
https://www.theverge.com/2019/10/8/...e-pro-slim-sticker-release-date-news-features

Tile, the company best known for its lineup of key- and bag-tracking Bluetooth fobs, has ambitions to track more of your belongings. The company’s new credit card-sized Tile Slim is designed to track your wallet, while the small, puck-shaped Tile Sticker is meant to be stuck onto laptops, TV remotes, skateboards, and bicycles. Tile is also updating its Mate and Pro key trackers with new models which offer improved range.

It’s a little quieter than the standard Tile Mate key fob, but it was loud enough that I could still hear it ringing at the bottom of a packed bag (although, granted, this may have been a struggle in a louder room).
Although it’s small, it’s still a good quarter inch thick, and you might have to be prepared to get creative to get it to attach to your more oddly sized possessions. The loudness of its speaker seemed about the same as the Tile Slim.
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Tile’s new lineup of trackers is available starting today. The $39.99 Tile Sticker pack contains two of the trackers, and there’s also a four-pack available for $59.99. There are also various multipacks available which include combinations of the four trackers, all of which can be found on the Tile website.
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mood · Oct 27, 2019

Google Assistant is ready to find your Tile tracker
Hey Google, find my wallet
October 27, 2019
https://www.engadget.com/2019/10/27/tile-tracker-google-assistant-support-ready/?

As promised, Google Assistant can now help find your Tile trackers with very little effort. Link the Bluetooth gadget in the Google Home app, set up Voice Match in Assistant and you can ask the voice helper to locate your trackers (and hopefully, the items attached to them) using a simple sentence rather than adding a prefix like "ask Tile to" every time. You can tell Assistant to ring your keys or find your bag.

This works on any Assistant-capable device, although you will need the Tile app on Android or iOS for the initial setup. While Assistant's support for Bluetooth trackers is still pretty slim (Chipolo is the only other brand we know to work at present), this is still a pretty big addition.
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mood · Nov 25, 2019

Tile trackers will warn when you've left your bag at the coffee shop
Smart Alerts are no longer tied to specific locations
November 25, 2019
https://www.engadget.com/2019/11/25/tile-tracker-smart-alerts-anywhere/

Tile's trackers already help you find lost items, but now they might help you before the wave of panic hits. The company is relaunching Smart Alerts in beta to automatically warn when you've left a tracked item behind if it's been there for at least five minutes.
You'll need a Premium subscription ($30 per year or $3 per month), but it might be a small price to pay if you can't bear the thought of leaving a valuable item alone for more than a few minutes. The beta will be available in December.

False alarms shouldn't be a problem, thankfully. You can define "safe zones" for items to determine whether or not you should get an alert. You may want your coat to send an alert when you leave it at the pub, but not when you leave it at home on a warm summer's day.
Not everyone needs these kind of immediate responsiveness, but there's certainly pressure for Tile to introduce features like this. [...] The new Smart Alerts could give iPhone users a reason to choose Tile over Apple's "default" option.
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mood · Feb 3, 2020

mood said: ↑

Google Assistant is ready to find your Tile tracker
Hey Google, find my wallet
October 27, 2019
https://www.engadget.com/2019/10/27/tile-tracker-google-assistant-support-ready/?
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The Google Assistant can now help you find your Tile trackers
February 3, 2020
https://www.neowin.net/news/the-google-assistant-can-now-help-you-find-your-tile-trackers

Google Assistant's feature set is getting an addition today, as the Mountain View giant announced that the smart digital assistant is getting integration with Tile trackers. With the new integration, users can ask the Assistant to locate or ring their trackers, making it easier to find small objects - or even big ones, if you're good enough at losing things.

For those unaware, Tile trackers are small square-shaped devices that have Bluetooth connectivity. The goal is that you can attach them to any of your personal belongings, and thanks to the Bluetooth connection with your smartphone, users can easily know where a tracked object is.

Tile integration with the Assistant could be Google's way to prepare for the rumored launch of Apple's own trackers, which may be called AirTags. Given the deep integration Apple devices tend to have between each other, it seems logical that a similar feature would be available on Apple's ecosystem, and it may be good for Google to pre-empt that.
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Google: Ask the Google Assistant to find your keys with Tile

mirimir · Feb 3, 2020

Huh. I wonder what else you could track

mood · Apr 28, 2020

Lost item finder Tile expands partnership with Comcast, as Apple’s competitor looms
April 27, 2020
https://techcrunch.com/2020/04/27/l...ship-with-comcast-as-apples-competitor-looms/

Bluetooth-powered lost item finder Tile is expanding on its two-year-old partnership with strategic investor Comcast to help customers find misplaced items around their homes. The two companies first announced their intention to partner in early 2018, and later that year introduced a way for Comcast users to locate lost items using their Xfinity X1 Voice Remote. Now, Comcast is adding more set-top boxes and xFi Gateways into the mix as access points.

The companies announced today that select Comcast X1 and Flex set-top boxes as well as xFi Gateways will be able to work as extensions to the Tile network. Specifically, this includes the newer Xfinity devices like the xFi Advanced Gateway, and Xi5, Xi6 and XG1v4 devices, Tile tells us.
This means Comcast’s boxes can supplement or even take the place of the Tile mobile app in terms of being an access point used to look for a lost Tile device, when an item goes missing.

Now, customers can say things like “Xfinity Home, find my keys” to have the Tile make its distinctive ringing sound so the lost item can be found.
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In the more immediate future, Tile’s partnerships are how it will continue to grow its customer base and device usage.
In total, Tile now works with over 20 partners across audio, travel, smart home and PC categories.
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Comcast: Xfinity and Tile Make It Easier to Find Your Stuff

mood · May 7, 2020

Tile teams up with Intel to make all laptops findable
May 7, 2020
https://venturebeat.com/2020/05/07/tile-teams-up-with-intel-to-make-all-laptops-findable/

Tile, the company known for helping people find their lost belongings using little Bluetooth trackers, has announced a partnership with Intel to bring location-based technology directly to laptops.

The Intel tie-up builds on Tile’s existing partnerships with Bluetooth chipmakers such as Qualcomm, Dialog Semiconductor, Silicon Labs, and Toshiba — allowing manufacturers to develop devices that work with Tile’s tracking smarts out of the box.
Laptops are a relatively new area for Tile, but back in January it announced a partnership with HP to bake tracking smarts directly into HP’s new flagship Elite Dragonfly laptop.

Tile said the fruits of its Intel partnership will be available for PC-makers later in 2020 and that the two companies are already working “closely” with manufacturers to enable the functionality.
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mood · Sep 9, 2020

Tile will refund up to $1,000 in products if it can’t find your lost item
The Premium Protect launches
September 9, 2020
https://www.theverge.com/2020/9/9/21428061/tile-premium-plus-launch-insurance-refund-amount-lost

Tile, the company that makes trackers to monitor your stuff, is offering a new premium subscription plan starting today that’ll allow people to claim money for lost items.

The plan, called Premium Protect, costs $99.99 per year and includes all of the perks of its premium subscription, including free battery replacements and a 30-day location history as well as item reimbursement up to $1,000. Premium, the original plan, is still available and costs $29.99 per year or $2.99 per month.
Premium Protect members can register most items to qualify it for reimbursement, and Tile is working with a company called Cover Genius to follow through and approve lost item requests.
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With this plan, Tile is clearly trying to signal its belief in the reliability of its network, which isn’t just built on physical trackers people latch onto their items but also includes devices with Tile support directly built in.
While Tile has mostly dominated the Bluetooth tracker space, Apple has been rumored for months to be entering the market, possibly with its own AirTag tracker. An insurance plan could help Tile stand out compared to whatever Apple launches, if and when it happens.
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Press Release: Tile's™ Promise to Customers: If We Can't Find It, We'll Reimburse You

Premium Protect to Include All Premium Features Plus New Item Reimbursement
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mood · Jan 1, 2021

Samsung appears to have a new Tile competitor on the way
It’s called the Galaxy SmartTag
January 1, 2021
https://www.theverge.com/2021/1/1/22209216/samsung-galaxy-smarttag-tile-item-tracker-leak

Samsung seems to be close to launching a new Tile-like device for tracking lost items. The tracker, likely called the Galaxy SmartTag, has been leaking out over the past month, and there’s some speculation it could be announced alongside the Galaxy S21 later in January.

The Galaxy SmartTag would use Bluetooth to connect with nearby devices and broadcast its location, so owners could find it later if they misplace whatever it’s attached to. It’ll be powered by a replaceable button cell battery, according to a regulatory filing spotted by GSMArena, so you won’t have to throw it out and buy a new one when the battery dies.
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Samsung’s tracker sounds a lot like a Tile, and it’ll apparently look a lot like one, too.
So far, it’s not clear that Samsung is doing anything out of the ordinary here — this seems to be a pretty standard fare item tracker.

Mostly, this seems like more bad news for Tile, since Apple is rumored to have an item tracker in the works, too. That could mean two major new competitors in one year, if both of these devices actually ship.
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mood · Jan 5, 2021

Tile to launch a new tracker powered by ultra-wideband technology, add AR finding to app
January 5, 2021
https://techcrunch.com/2021/01/05/t...tracker-powered-by-ultra-wideband-technology/

Tile is preparing to introduce a new product this year that will serve as a rival to Apple’s long-awaited AirTags and other lost-item trackers coming to the market, including those from Samsung, TechCrunch has learned.

While previous Tile trackers have leveraged Bluetooth to help users locate lost items — like a misplaced set of keys, for example — Tile’s new product will take advantage of UWB (ultra-wideband) technology to find the missing items. It will also use augmented reality to help guide users to the lost item’s location via the Tile mobile app.
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Ultra-wideband technology is available on newer iPhone 11 and iPhone 12 models and select Android-powered devices, including more recent devices from Samsung.

Like Bluetooth and Wi-Fi, UWB is a short-range, wireless communication protocol, but one that operates at very high frequencies. It can be used to capture spatial and directional data, which is where it comes in handy to lost-item finders, like Tile’s trackers.
Based on Tile’s internal concept art for the device (shown below), Tile’s UWB model will look similar to its other small trackers, like the Tile Mate and Tile Pro.
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The Tile app, meanwhile, will allow users to launch to an AR-enabled camera view that will help to guide them to the item’s location using overlays, like directional arrows and an AR view of the item’s location.
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mood · Jan 15, 2021

mood said: ↑

Samsung appears to have a new Tile competitor on the way
It’s called the Galaxy SmartTag
January 1, 2021
https://www.theverge.com/2021/1/1/22209216/samsung-galaxy-smarttag-tile-item-tracker-leak
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Samsung's $30 Galaxy SmartTag tracker works like Tile's but only with Galaxy phones
January 14, 2021
https://www.techspot.com/news/88297-samsung-30-galaxy-smarttag-tracker-works-like-tile.html

In a nutshell: Samsung has two tracking devices coming out in 2021. The Galaxy SmartTag is a BLE fob launching on January 29 for $29.99. The Galaxy SmartTag+ adds Ultra-Wideband support, with availability coming later this year at $39.99. The one caveat would be that SmartTags will only work with Samsung Galaxy devices.

Samsung threw its hat in the ring on Thursday to challenge Tile with its object tracking solution, the Galaxy SmartTag. The fob easily attaches to a set of keys or stashes away in a backpack pocket to help users locate their belongings if they lose track of them.

As far as innovations, Galaxy SmarTags are not all that different from Tile's trackers. It uses Bluetooth Low Energy (BLE) to pair with your phone. Samsung's SmartThings app allows users to see the last known general location of their fob. As they get closer, a gauge will show the BLE signal strength to narrow down the search. If all else fails, users can command the Galaxy SmartTag to ping audibly.
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Another difference, and arguably a more significant one, is that Galaxy SmartTags will only work with Samsung Galaxy phones. Even though the SmartThings app will run on any Android Phone, it will not detect your SmartTag on non-Samsung devices.
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mood · Oct 12, 2021

The Tile Ultra takes on AirTags with UWB-powered AR tracking, coming early 2022
The first UWB tracker to work with both iOS and Android
October 12, 2021
https://www.theverge.com/2021/10/12/22716870/tile-ultra-bluetooth-tracker-uwb-ar-early-2022

Tile has officially announced its first ultra-wideband (UWB) tracking tag, the Tile Ultra, coming in 2022 and which Tile claims is the first tracking tag from any company to offer UWB support on both Android and iOS.

But on the inside, in addition to using Bluetooth radios to leverage Tile’s network of devices to discover the rough location of an object, the Tile Ultra (similar to Apple’s AirTag and Samsung’s SmartTag Plus) can then use its UWB radio to offer more accurate location abilities, even if your tag is behind a shelf or under a couch. The Ultra will also offer an augmented-reality mode to easily directly you straight to your missing tracker.
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The new Ultra tag comes as Tile is also announcing refreshed versions of the rest of its tracking tag lineup (the Mate, Pro, Slim, and Sticker), which have been updated with sleeker designs, louder volume, and improved water resistance. Those four new models, unlike the Ultra, are available today.
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mood · Nov 20, 2021

Tile says AirTags helped its business, still says Apple is 'unfair'
November 20, 2021
https://appleinsider.com/articles/2...elped-its-business-still-says-apple-is-unfair

The CEO of tracking company Tile says that revenues are up "despite the unfair competition" from Apple's equivalent device, AirTags.

After Apple released its AirTag tracking system in May 2021, CJ Prober, CEO of existing rival Tile, said his company welcomed the competition. However, "it needs to be fair," and Prober also expressed antitrust concerns.
Now according to Wired, Prober says Tile is doing well against the AirTags. "We've sold over 40 million Tiles," he said. "Revenue was up in the first half of the year."

"Third-party product activations, a big focus of ours, we're up over 200 percent year over year," he continued. "Business is good. We're seeing really strong business momentum — despite the unfair competition from Apple."
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"Look at how Apple differentiates AirTags over Tile — it's all platform capabilities that they've reserved for themselves," he said. "The seamless activation [for example] is not available to third parties."

"Despite all of that," continued Prober, "and despite Apple self-preferencing, business is good — but, obviously, it's better if we are competing fairly."
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chrisretusn · Nov 21, 2021

I find this hilarious.

The CEO of tracking company Tile says that revenues are up "despite the unfair competition" from Apple's equivalent device, AirTags.
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Interesting thread. I think I will pass on this tracking thing. Some times I loose things and I don't want to find them again.

mood · Nov 22, 2021

AirTag Competitor Tile Getting Acquired by Location Sharing App Life360
November 22, 2021
https://www.macrumors.com/2021/11/22/life360-tile-acquisition/

Tile, known for its range of Bluetooth-based tracking accessories that compete with the AirTag, is being acquired by location tracking service Life360, Tile announced today.

Tile will continue to be operated as a standalone brand under Tile CEO CJ Prober, but Tile says that when the acquisition is completed, it will be able to leverage Life360's 33 million smartphone users to grow Tile's Finding network by 10x. Tile's network is the equivalent of Apple's Find My network, leveraging nearby devices to locate lost items.
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Life360 has what it calls a "family safety platform" that allows family members to keep tabs on one another with tracking software on smartphones. It's primarily used by parents to track their children and teenagers, and it has raised privacy concerns.

With the Tile acquisition, Life360 founder Chris Hulls says that Life360 will be able to provide an "all-encompassing solution" for locating people, pets, and things with cross-platform tracking and combined service for tracking items and people.
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Life360's Tile acquisition deal is valued at $205 million and it is expected to close in the first quarter of 2022.
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New Tile Sticker is designed to track everything from TV remotes to bicycles

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