Netflix’s Problems Have Only Just Begun

guest · Jul 19, 2022

Netflix loses almost a million subscribers
After enjoying a long reign as king of streaming, Netflix faces a fight to keep its crown
July 19, 2022

The streaming giant lost nearly 1 million subscribers between April and July, as an accelerating number of people quit the service.

But that was not as many as the firm had feared, as the launch of a new season of hit drama Stranger Things helped the firm staunch the outflow.
Netflix said it expected sign-up growth to restart later this year.
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The losses reported Tuesday were the biggest in the firm's history, with the US and Canada home to the highest number of cancellations in the quarter, followed by Europe.

Guy Bisson, executive director at Ampere Analysis, said it was "inevitable" that Netflix would start to see its grip on the market loosen.

"When you're the leader, there's only one direction to go, especially when a large amount of competition launches, which is what Netflix has seen in the last couple of years," he said.
Netflix needs "more frequent hits," said Eric Steinberg of Whip Media, adding that Netflix also has room to experiment staggering its releases to keep a hold on its members.
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guest · Jul 19, 2022

Netflix confirms its ad-supported tier won’t have all its content at launch
July 19, 2022

In today’s earnings call, Netflix confirmed the reports that have been circulating since last week that it is renegotiating deals to allow the streamer to put content on its cheaper advertising-supported plan, the arrival of which on the platform has been moved to early 2023.

“The vast majority of what people watch on Netflix we can include in the ad-supported tier. There’s some things that don’t, and we’re in conversation with the studios on. But if we launched the product today, the members of the ad tier will have a great experience. And we will clear some additional content […] certainly not all of it but don’t think it’s a material holdback to the business,” said Ted Sarandos, chief executive officer of Netflix.
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Netflix didn’t say who exactly they are in talks with or what specific titles wouldn’t be on the ad-supported tier. However, the The Wall Street Journal reported that Warner Bros., Universal and Sony Pictures are some of the major entertainment studios that Netflix is trying to amend programming deals with.
Netflix declined TechCrunch’s request for comment.
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Rasheed187 · Jul 30, 2022

mood said: ↑

The possible “hidden agenda” behind Netflix-Microsoft partnership
July 18, 2022

July 13, 2022
Netflix: Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
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I would welcome a takeover by M$ as long as this means that the movie database from Netflix would improve over here in Holland, because holy crap it's pretty bad right now. I'm currently finding more interesting titles (older movies) on the US versions of Plex and YouTube.

guest · Aug 5, 2022

Netflix to pay $42 million in dispute over screenwriter compensation
The Writers Guild of America argued that Netflix underpaid hundreds of creators.
August 5, 2022

Netflix will have to shell out a hefty sum in a fight over screenwriter pay. As Deadline reports, the Writers Guild of America has won an arbitration ruling that will have Netflix pay 216 theatrical movie writers an extra $42 million in unpaid residuals. The WGA is also seeking another $13.5 million in interest for late payment.

The WGA accused Netflix of "self-dealing" that helped it skimp on writer pay.
Residuals for theatrical releases are supposed to be paid on revenues earned in a given market, according to the guild [...]
Netflix, however, reportedly negotiated deals with the Directors Guild of America and Screen Actors Guild (SAG-AFTRA) that let it pay residuals on its own movies for "significantly less" than the cost of the film.
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We've asked Netflix for comment. The WGA wasn't shy about its criticism, however. It characterized Netflix as one of the "worst violators" of the guild's basic agreements for residuals, and saw the arbitration as a pushback against media companies trying to "depress" pay through streaming services. Don't be surprised if there are more battles like this across the industry.
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guest · Aug 6, 2022

Netflix may be adding games, but hardly anyone's playing them according to data
August 6, 2022

Less than 1% of Netflix subscribers are playing the games the service offers, according to data from Apptopia. The streaming firm launched its mobile gaming platform in November last year and has been expanding the range of games since. It hoped that games would keep customers subscribed to the platform between new series of TV shows and help make the service more attractive with competition heating up.

Despite these efforts, it seems Netflix subscribers don’t care too much about the gaming side of Netflix, as less than 1% of the 221 million Netflix subscribers play the games. In total, they have been downloaded 23.3 million times and average 1.7 million daily users.
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At less than a year old, Netflix’s gaming platform is still expanding its library and building its player base. It’s unlikely to appeal to all Netflix customers who are really there to watch TV shows and movies, but it could grow enough in future to help the service maintain existing subscribers and entice more people to buy a subscription.

Via: CNBC
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hawki · Aug 9, 2022

Antenna TV makes comeback as consumers abandon costly streaming subs...

"Want to watch free TV? This station owner is here to help...

The company [E.W. Scripps, the Cincinnati-based media company that owns 61 TV stations nationwide] is spending $20 million this year on an unusual education and marketing campaign to help consumers understand the use and benefits of over-the-air antennas at a time when managing their TV sources is more complex than ever.

This month, Scripps launched a website — TheFreeTVProject.org — where users can type in their ZIP Codes to learn what stations they can get for free in their area with an antenna..."

https://www.latimes.com/entertainme...aming-tv-antennas-free-tv-scripps-tv-stations

xxJackxx · Aug 9, 2022

hawki said: ↑

Antenna TV makes comeback as consumers abandon costly streaming subs...
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I haven't paid for TV for almost 3 years. I was surprised what I could get with an antenna. It's like the 70s all over again.

guest · Aug 17, 2022

Netflix's Upcoming Ad-Supported Tier Won't Allow Downloads for Offline Viewing
August 17, 2022

The upcoming ad-supported Netflix tier that's in the works will not allow subscribers to download TV shows or movies to watch offline, reports Bloomberg. The restriction was found in code in the Netflix app for iOS devices, which reads "Downloads available on all plans except Netflix with ads."

Standard Netflix plans allow some Netflix content to be downloaded for offline viewing, and restricting that feature to the more expensive Netflix tiers will allow Netflix to differentiate between existing plans and the new ad-supported plan.
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Netflix co-CEO Ted Sarandos confirmed in June that Netflix is planning for a more affordable Netflix tier that is aimed at those who do not mind ads and who do not want to pay for an ad-free Netflix subscription.

Bloomberg says that Netflix also does not plan to allow customers to skip ads or access playback controls while ads are playing, and Netflix previously confirmed that some content would be limited to ad-free streaming. The ad-supported Netflix tier is not set to launch until early 2023, however, so there could be updates as Netflix finalizes its plans.
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Netflix is introducing an ad-supported tier because it has been losing customers and revenue.
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hawki · Aug 18, 2022

"Americans Spent More Time Streaming Than Watching Cable TV in July—a First

Netflix, Hulu, Prime Video and other platforms set records for share of viewing time...

Streaming captured 34.8% of total U.S. TV viewing time during the month, while cable TV attracted 34.4%, according to Nielsen...The total time people in the U.S. spent streaming rose 22.6% from a year earlier, while cable-viewing time declined 8.9%..."

[Paywall]

https://www.wsj.com/articles/americ...-watching-cable-tv-in-julya-first-11660827184

guest · Aug 20, 2022

Netflix may copy Disney+’s decision not to run ads during kids’ programming
August 19, 2022

Netflix’s ad-supported tier may not run commercials during kids’ programs, a decision that its rival Disney+ made in May. As reported by Bloomberg, Netflix told partners that kids’ programming would stay commercial-free.

Sources also told the outlet that original movies would initially stay ad-free, likely to appease filmmakers who don’t want their high-budget releases ruined by advertising. If true, subscribers would be happy about this as well.
Netflix declined to comment to TechCrunch.
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We don’t know much about Netflix’s upcoming ad-supported plan at this time — only that it’s coming to the service in 2023.

In partnership with Microsoft, the technology and sales for advertising are all handled by the third party, so some decisions may be out of Netflix’s control. For instance, it was speculated that the ad-free plan would block offline downloads, a common move for streaming services.
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Rasheed187 · Aug 20, 2022

mood said: ↑

The possible “hidden agenda” behind Netflix-Microsoft partnership
July 18, 2022

July 13, 2022
Netflix: Netflix to Partner With Microsoft on New Ad Supported Subscription Plan
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BTW, remember how I always complained about many movies not being available on streaming services and not even for rent in Holland? It seems something has changed, all of a sudden a lot of my favorite movies are available on the MS Store, but is there even an app for it on media players and smart TV's? But this makes me hate Netflix, HBO Max and Prime Video even more, why on earth aren't they licensing these movies? I really hope that M$ will buy Netflix, hopefully this will improve their content.

https://www.justwatch.com/nl/provider/microsoft-store/movies?genres=hrr

Rasheed187 · Aug 26, 2022

And BTW, just look at how many movies Netflix USA will remove in September, but I'm not seeing any quality movies coming back, no wonder Netflix is going to hell!

https://www.whats-on-netflix.com/leaving-soon/whats-leaving-netflix-in-september-2022/

guest · Sep 3, 2022

Netflix Plans to Charge $7 to $9 for Ad-Supported Plan
by Juli Clover @julipuli - August 26, 2022

Netflix is planning to charge between $7 and $9 for its upcoming ad-supported tier, according to a new report from Bloomberg. Netflix's current lowest-priced plan is $9.99 per month in the United States, with the plan offering 480p streaming.

Netflix also has a $15.49 per month plan for 1080p streaming, and a $19.99 per month plan for 4K streaming. The lower-cost ad-supported tier is aimed at those who don't mind ads and who do not want to pay $9.99+ for a standard Netflix subscription.
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Ads will be shown before and during TV shows and movies, and Netflix plans to sell approximately four minutes of advertising per hour, which will be shorter than the 10 to 20 minutes of commercials per hour shown by cable companies. Customers will not be able to skip ads or access playback controls while ads are playing, but Netflix does want to limit ad targeting and make sure ads are not too repetitive.
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TairikuOkami · Aug 26, 2022

I wonder how it will affect Netflix sharing services. $5 for fullHD without ads or $4 with ads, people are cheapskates.

guest · Sep 3, 2022

Netflix looks to build its gaming community with upcoming features
By Timi Cantisano @timicant - August 26, 2022

It has been a long road for Netflix.
It remains the most popular option but it is losing subscribers, and its competitors are quickly catching up. Last year, the company added mobile games to its platform that apparently no one plays. Now, it looks like Netflix will invest more energy into makings its game experiences even better.

According to TechCrunch, Netflix is developing new features that will bring players together as a community. One new feature will introduce leaderboards, making games more competitive and possibly more fun to play. The news outlet also found references to an invitation system that will allow gamers to invite each other for co-op gameplay.
TechCrunch reached out to Netflix, and the company confirmed that it was working on new features for its platform, but wouldn’t expand on its plans in detail.
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Netflix currently has an average of 1.7 million users playing its games, which might sound like a large number, but it is only a fraction of the nearly 221 million subscribers it has. Regardless, Netflix’s experimentation could become significant for the company in the next few years. It is unknown when the new community features will arrive but keep a lookout.

Source: TechCrunch
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guest · Sep 3, 2022

Snap’s chief business officer is leaving to run ads at Netflix
Netflix is working on a cheaper ad-supported tier
By Alex Heath @alexeheath - August 30, 2022

Netflix has found an executive to lead its plan for an ad-supported tier: Snap’s chief business officer and top ad exec, Jeremi Gorman.

Gorman on Tuesday told colleagues at Snap that she was leaving to join Netflix along with Peter Naylor, Snap’s vice president of ad sales for the Americas, according to two people familiar with the matter. Russ Caditz-Peck, a Snap spokesperson, confirmed the departures.
Both Gorman and Naylor are leaving Snap amid a restructuring of its ads team and layoffs hitting the social media firm this week.
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Netflix has had its own rounds of layoffs this year, cutting hundreds of employees and paring back programming after reporting its first subscriber loss in a decade. Now the company is preparing to launch a cheaper tier supported by advertising that could cost between $7–$9 per month and exclude extras, like the ability to download videos.

Kumiko Hidaka, a Netflix spokesperson, confirmed that Gorman will be the company’s President of Worldwide Advertising and that she’ll report to COO Greg Peters. Naylor will lead Netflix's ad sales organization and report to Gorman. AdAge first reported on the hires.

“Jeremi’s deep experience in running ad businesses and Peter’s background in leading ad sales teams together will be key as we expand membership options for consumers through a new ad-supported offering,” Peters said in a statement.
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guest · Sep 3, 2022

Netflix ads plan launch brought forward to November, to beat Disney+ plan in December
By Ben Lovejoy @benlovejoy - September 2, 2022

A Netflix ads plan – in which subscribers pay a lower monthly fee in return for watching ads – will reportedly launch much earlier than previously expected.

The launch is said to have been brought forward from sometime early next year to November of this year. It’s believed the company wants to introduce the ad-supported tier before Disney does the same in December …
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The company confirmed its plans in an earnings call, saying that the new service would launch “in the early part of 2023.” But the WSJ reported that the company is now bringing forward the launch date to November 1 this year, and this has now been corroborated by Variety.

Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.

In July, Netflix told investors that it was targeting the launch of the ad-supported plan “around the early part of 2023.” But now, Netflix’s ad-supported is set to go live Nov. 1 in multiple countries, including the U.S., Canada, U.K., France and Germany, according to industry sources who have been briefed on the streamer’s plans. That would be a little over a month before Disney+ Basic, priced at $7.99/month, hits the market in the U.S.
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Netflix claims that it has not yet decided on its plans, but both the WSJ and Variety have been given the date by ad buyers approached by the streaming service. It’s expected that the subscription cost will be in the $7-8/month range, and that you’ll see four minutes of ads per hour.
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guest · Sep 3, 2022

Incorrect PIN? Your memory isn't bad, it's a bug Netflix currently has no solution for
By Fiza Ali @Fiza_Aliii - September 2, 2022

In 2020, Netflix expanded parental control options and added new tools, including PINs to protect profiles, keep others from using your profiles to watch content, and access your personalized experiences and viewing history. Today, we found a bug that prevents users from accessing their downloads if they have set a PIN for their profiles.

In some cases, depending on which device you are using, you may not be asked to enter a Profile Lock PIN. If your device can’t be updated to require a PIN to access a locked profile, you will still need to enter your PIN when you want to enjoy your favorite content in that profile.
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If you try to access your downloads to watch restricted content by entering the PIN, you’ll be told that the PIN is incorrect. This bug appears in the Downloads section whether you are connected to the internet or not. However, the same PIN works fine if you try to access online titles.

Regarding the Locked Profile Incorrect Password prompt, a Netflix agent told Neowin that there is “no instant resolution available for this.” The agent also stated:

As of now there is no specific time frame which I would be able to share when the issue will be resolved as the concern technical team would be investigating and trying to resolve the issue. However rest assured our team will resolve the issue as soon as possible.
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Rasheed187 · Sep 5, 2022

mood said: ↑

Netflix ads plan launch brought forward to November, to beat Disney+ plan in December
By Ben Lovejoy @benlovejoy - September 2, 2022
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What a joke, it's still way too expensive, unless they are planning to offer more quality old skool movies and series like other free streaming services, think of Tubi, Pluto TV and Freevee.

And I refuse to watch ads when a movie starts, they should back away from this plan, it's too annoying. But anyway, just look at the crap that Netflix is adding this month in both the US and Holland, no wonder it's going to hell!

https://www.whats-on-netflix.com/coming-soon/whats-coming-to-netflix-in-september-2022-08-30/
https://www.filmvandaag.nl/video-on-demand/netflix/nieuw-op-netflix?show=movie

hawki · Oct 13, 2022

"Ad-Based Netflix Tier Launches Nov. 3 for $6.99 Per Month

The new 'Basic with Ads' plan will add about 4 to 5 minutes of ads per hour of viewing. Netflix is rolling out the new subscription plan in 12 markets...

'At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films'..."

https://www.pcmag.com/news/ad-based-netflix-tier-launches-nov-3-for-699-per-month

Rasheed187 · Oct 16, 2022

hawki said: ↑

"Ad-Based Netflix Tier Launches Nov. 3 for $6.99 Per Month

The new 'Basic with Ads' plan will add about 4 to 5 minutes of ads per hour of viewing. Netflix is rolling out the new subscription plan in 12 markets...

'At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films'..."

https://www.pcmag.com/news/ad-based-netflix-tier-launches-nov-3-for-699-per-month
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They are making a huge mistake, ads before movie launch is annoying as hell, and you can only stream one device at a time? But 5 minutes per hour doesn't sound that bad, it's about the same on Freevee.

imdb · Nov 2, 2022

Netflix on Monday announced the acquisition of Seattle-based game development studio Spry Fox, which will become the streaming giant’s sixth internal video game studio. Financial terms were not disclosed.

The deal furthers Netflix’s expansion of its operations into video game development and publishing. Subscribers to Netflix’s streaming service can play ad-free mobile games via the Netflix application, which are presented without additional ads or in-app purchases.

Founded in 2010 by David Edery and Daniel Cook, Spry Fox specializes in making casual, wholesome games. Its mission statement, as per its website, is: “We want to make the world a happier place and we’re using games to do it.”
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Netflix acquires Seattle game studio Spry Fox by Thomas Wilde

guest · Nov 9, 2022

As Apple invests in sports, Netflix has tried to score streaming rights and a whole surf league
By Zac Hall - November 8, 2022

The Wall Street Journal has an interesting exclusive on how Netflix has been trying to score some points in the wide world of streaming sports, not unlike Apple.

Meanwhile, Netflix pursued low-cost ways of diversifying its own catalog with streaming sports. The Journal reports that Netflix has considered bidding or has bid on specific sports streaming rights in Europe:

The company recently bid for the streaming rights for the ATP tennis tour for some European countries, including France and the U.K., but dropped out, one of the people said. It also discussed bidding for a series of other events including U.K. rights to the Women’s Tennis Association and cycling competitions, the people said.
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What’s even more intriguing is the possibility of a subscription video service just outright buying a sports league. That’s apparently what Netflix attempted to do with surfing:

The company late last year was in talks to buy the World Surf League, but negotiations fell apart because the two organizations couldn’t reach an agreement on a price, people familiar with the potential deal said.
The Journal goes on to explain how sports streaming could create new opportunities for Netflix:

Some Netflix executives believe that given the size of its platform, Netflix could turn lesser-known sports like surfing into big franchises, and create new sporting tournaments or events, the people said.
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Read the full piece form in The Wall Street Journal.
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Gaddster · Nov 9, 2022

£4.99 a month to watch ads, unavailable shows unless you pay more and only 720p quality is complete rip off, which over here Sky, cable TV have been taking the **** for years and the streaming services like Netflix, when they first came out was a breath of fresh air......Now the streaming services are no better than Sky, cable TV...........Talk about going full circle and shooting yourselves in the foot.

Pay money to watch ads? No thanks.

Rasheed187 · Nov 12, 2022

Gaddster said: ↑

£4.99 a month to watch ads, unavailable shows unless you pay more and only 720p quality is complete rip off. Pay money to watch ads? No thanks.
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Yes it's a freaking joke. Although I do have to say that Freevee isn't that bad when it comes to ads, but the difference is that it's free and even more important, Freevee's content is way better when it comes to available movies. Too bad that it doesn't support my VPN, at least not on my LG smart TV, so I can somehow watch only a tiny selection of its database.

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