Like AOHELL, Norton/SYMANTEC was one of the first stable AV solution. NAV hasn't changed much in years while its competitors have made big advances in detection, speed, and stability. And like AOHELL, NAV will continue to lose market share over time. If NOD32 has the financial resources to advertise like NAV, then it would probably rise to the #1 AV spot in 2 years. The strategy of using resellers is a flawed one. The trick is to bundle the trial version of NOD with each new PC. Keep the price at $15-20/year and make it up with volume. Heck, I'll even drop my free copy of Avast Home in favor of NOD. Adding a few servers to support thousands of new customers is a win-win solution.