Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be

mood · Sep 8, 2019

Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be
September 7, 2019
https://www.businessinsider.de/youtuber-top-career-choice-for-us-kids-teens-2019-8?

Kids these days are more likely to have their sights set on YouTube's trending page than a corner office.
When a travel company recently polled 1,000 children and teenagers between the ages of 6 and 17, over half of them said they wanted to be a YouTuber or vlogger when they grew up. Similarly, a recent poll of 3,000 kids found that America's youth would prefer YouTube stardom over being an astronaut, a teacher, or even a famous musician.
The next generation of YouTube stars is on its way, and it's inspired by today's viral fame
Unlike the fictional adventures of Disney channel stars, kids see creators like Tana Mongeau and Jake Paul, who built their online fandoms as teenagers, live out exorbitant lifestyles by just being themselves. Or so it seems.
But some YouTubers, like Steph Frosch, 26, are wary of how Mongeau and Paul make a career on the platform look, compared to how it actually is.

"People have become so fake, and this ideal influencer world. You only see them with their luxury cars, with their makeup all done, and they all look beautiful and happy and wealthy and successful. But that's also an illusion," Frosch told Insider.
"People were telling me 'Why would you give up being a YouTube creator to go back to school?'" Frosch told Insider. "Because everyone thinks of being a YouTuber as this ideal career path, and it is a dream for so many people. But I realized you can be living quote 'a dream,' but that doesn't mean it's your dream. And it wasn't my dream."
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zapjb · Sep 8, 2019

Most kids. How sad.

ProTruckDriver · Sep 8, 2019

What a sad world but I believe that's what we get with a world full of electronics now-a-days.

Fad · Sep 8, 2019

There was a movie from 2006 called Idiocracy - it might have been a prophecy rather than a work of fiction.

Keatah · Sep 9, 2019

It's what happens when parents rely on social media and smartphones as babysitters.

mood · Sep 12, 2019

Christine Sydelko, a YouTuber with 1.3 million subscribers, decided to quit the internet for good because being an influencer is ‘such a trivial job’
September 12, 2019
https://www.businessinsider.my/yout...delko-quits-internet-calls-it-trivial-2019-9/

Vine star-turned-YouTuber Christine Sydelko announced on Twitter that she has decided to “quit the internet” this month, calling it a “trivial” job.
She said she couldn’t stand the “fake drama” influencers get themselves into, “or acting like they’re a creative when they just film themselves living.”

It’s become pretty common in the past few years for YouTubers to admit they’ve been dealing with burnout. AlishaMarie, PewDiePie, Elle Mills, Liza Koshy, and Lilly Singh are just a few who struggled with the unrelenting pressure of staying relevant and posting new videos.
For Sydelko, it could well be that creating original content for her various social media platforms just wasn’t as rewarding for her in the way that it once was.
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mood · Oct 22, 2019

The online influencer bubble may be starting to burst
Consumers are wising up to paid product endorsements
October 21, 2019
https://www.techspot.com/news/82429-online-influencer-bubble-may-starting-burst.html

In brief: The average influencer with around 10,000 followers can regularly command $200 per sponsored post. For celebrities with millions of followers, that figure can easily swell to $500,000 or more for a single endorsement.

"Online influencer" wasn’t on the list of career choices when many of us hit the job market in search of a way to make a living but for a select number of people, it’s a viable – and potentially lucrative – way to make money.
Advertisers spent roughly $500 million on influencers – celebrities, public figures and socialites with a large number of online followers – in 2015 according to Mediakix, a company that helps match brands with influencers. This year, it estimates companies could spend upwards of $8.2 billion on influencers.

Worse yet, advertisers are having a difficult time gauging their return on investment. Aside from social media likes – which again, can be faked – there isn’t a tangible way to measure a campaign’s success or guarantee how many eyes will see a particular ad.
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WSJ: Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening

Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit
Influencers have strained ties with advertisers by inflating the number of their followers, sometimes buying fake ones by the thousands. They also have damaged their credibility with real-life followers by promoting products they don’t use.

“All these paid posts make you question whether influencers are genuine or just doing it for the money,” said JaLynn Evans, a 19-year-old student at Virginia Commonwealth University.
Advertisers can’t ignore social media. Instagram alone has more than 1 billion monthly users.

The company, which didn’t get its expected sales boost, sent an anonymous survey to their influencers, asking if they had ever paid for followers, likes or comments. Nearly two-thirds of respondents said yes, Mr. Ankarlid, the CEO, said.

HypeAuditor, an analytics firm, investigated 1.84 million Instagram accounts and found more than half used fraud to inflate the number of followers.
The scams cost little. They sell 1,000 bogus YouTube followers for as little as $49. [...] on Instagram they cost $16.
Influencer deception will cost advertisers $1.3 billion this year, estimated Roberto Cavazos, a statistics professor at the University of Baltimore.
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mood · Nov 10, 2019

86% of young Americans want to become a social media influencer
November 8, 2019
https://www.cbsnews.com/news/social-media-influencers-86-of-young-americans-want-to-become-one/

So you want to be an "influencer"? Turns out you've got plenty of company. About 86% of young Americans surveyed said they're willing to try out influencing on their social media platforms — and 12% of young people said they already considered themselves one, according to a report from Morning Consult. Another 20% of young people said they know an influencer personally.

The business of social media influencing is projected to grow into a $6.5 billion industry by the end of the year. "Social media star" has become the fourth-most popular career aspiration for kids. "Influencer" even made the short list in 2019 for "Word of the Year" in a U.K. dictionary.
All this is because influencers who've made it big on YouTube or Instagram for their "authentic" and "engaging" personalities can amass enormous social clout, not to mention big bucks.
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Morning Consult: "The Influencer Report - Engaging Gen Z and Millennials"
(PDF - 2.92 MB): https://morningconsult.com/wp-content/uploads/2019/11/The-Influencer-Report-Engaging-Gen-Z-and-Millennials.pdf

mood · Dec 27, 2019

YouTube's burnout generation
December 27, 2019
https://www.engadget.com/2019/12/27/youtube-burnout-generation/

Jacques Slade is a 43-year-old father of two who lives an hour north of LA.
He now has more than a million subscribers and recently showed Jeff Goldblum how to unbox a pair of Nikes, on the actor's new Disney+ show.

Since about 720,000 hours of footage -- equivalent to more than 82 years -- are uploaded to the site daily, a major decider in whether a video gets seen (and thus how much a YouTuber gets paid through AdSense advertising revenue) is its appearance on the site's front page or "up next" column.
[...] most creators are in the dark about what it takes to get their videos surfaced, leaving them in constant insecurity that they might wake up one day to be invisible and irrelevant.

"They have built their entire livelihoods on one particular platform, and they don't own the content," said Brooke Erin Duffy, a media sociologist and associate professor at Cornell University. As for any folk theories circulating about how to get your videos featured? "It's pure speculation," she said.
The gig economy affects both Uber drivers and social media stars. They both work for opaque algorithms, with a feeling their job could disappear the second the platform decides to change.
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YouTubers have certainly tried the traditional way of preventing burnout: to simply have a break.

The challenge with the gig economy is that if you take a day off, you don't get paid. The particular strain felt by YouTubers is that if they stop producing, they fear they'll not only lose revenue on the time they're away but also stop getting recommended by the platform on their return.

A YouTube spokeswoman said, "We want to reassure creators that our systems do not take upload frequency or past video performance into account when recommending new videos to users and if they need a break that their audience will be on YouTube when they return."
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Keatah · Dec 27, 2019

Rather disappointing that algorithms determine who gets to show us what content.

xxJackxx · Dec 27, 2019

The gig economy affects both Uber drivers and social media stars. They both work for opaque algorithms, with a feeling their job could disappear the second the platform decides to change.
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This has always been true of any job. We used to have TV repairmen. Dialing 0 used to get you a live operator. Nobody has knocked on my door to sell me a set of encyclopedias in decades. Any job is subject to disappearing at any time as life changes. These folks aren't special any more than anyone else ever has been.

longshots · Dec 27, 2019

xxJackxx said: ↑

Nobody has knocked on my door to sell me a set of encyclopedias in decades
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What's your address? Have I got a deal for you.

xxJackxx · Dec 27, 2019

longshots said: ↑

What's your address? Have I got a deal for you.
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A printed copy of Wikipedia?

Buddel · Dec 27, 2019

xxJackxx said: ↑

A printed copy of Wikipedia?
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No problem: https://venturebeat.com/2015/06/17/...lume-printed-version-of-wikipedia-for-500000/

mood · Jan 20, 2020

Influencers 'being offered thousands for sex'
January 20, 2020
https://www.bbc.co.uk/news/technology-50828386

She says she was only 19 when she was first propositioned, with an offer of £20,000 for dinner and drinks.
Tyne-Lexy says she refused the offer, but fears that struggling influencers who do not receive luxury items for free would feel pressure to "keep up appearances" and become vulnerable to these kinds of transactions.

"It's a lot of money for some people, it's life-changing amounts of money."

Rosie says it is not an aspect of fame she anticipated: "You're warned about trolling, you're warned that your life will change dramatically, but you're never warned that you could get bought by men."

"The groomers are offering the woman everything she needs to be a success at her job as an influencer, but ultimately it's exploitation, and that woman will have to do things for that money that she doesn't want to associate herself with, that make her feel shamed."
He added that social media platforms should find a way of making people accountable to their account - using something like a passport or national insurance number - so that if they're blocked they would have to appeal to get their account reinstated.
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mood · Apr 14, 2020

As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting
April 13, 2020
https://onezero.medium.com/as-youtube-traffic-soars-youtubers-say-pay-is-plummeting-30dc1ba444db

While boredom-inducing stay-at-home orders") may be good for YouTube channel traffic, increasing by 15%, according to the New York Times, YouTubers say that the rates companies pay to advertise on their videos are dropping significantly. That means that despite increased audiences, some YouTubers are making less money.

“Everyone is pausing their campaigns on YouTube,” Pacheco says.
Data from ") the Interactive Advertising Bureau (IAB), an advertising industry body, suggests that one in four media buyers and brands have paused all advertising for the first half of 2020, and a further 46% have adjusted their spending downwards.
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Both Pacheco and Blake say that falling ad revenue hasn’t discouraged YouTubers from producing more content, who see increased traffic to the video sharing platform from people stuck at home as an opportunity to attract new followers.
But making more content unfortunately only makes the falling advertising prices fall faster.
Many YouTubers, he says, are hoping that the pandemic’s impact on advertising lasts three or four months, before bouncing back.

“Anyone that makes money only off YouTube at the minute is in a very precarious place,” he says.
Those who did diversify back then are better prepared to weather the storm now. “Anyone that has all their eggs in one basket right now is getting hammered,” reckons Pacheco.
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