Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be

mood · Sep 8, 2019

Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be
September 7, 2019
https://www.businessinsider.de/youtuber-top-career-choice-for-us-kids-teens-2019-8?

Kids these days are more likely to have their sights set on YouTube's trending page than a corner office.
When a travel company recently polled 1,000 children and teenagers between the ages of 6 and 17, over half of them said they wanted to be a YouTuber or vlogger when they grew up. Similarly, a recent poll of 3,000 kids found that America's youth would prefer YouTube stardom over being an astronaut, a teacher, or even a famous musician.
The next generation of YouTube stars is on its way, and it's inspired by today's viral fame
Unlike the fictional adventures of Disney channel stars, kids see creators like Tana Mongeau and Jake Paul, who built their online fandoms as teenagers, live out exorbitant lifestyles by just being themselves. Or so it seems.
But some YouTubers, like Steph Frosch, 26, are wary of how Mongeau and Paul make a career on the platform look, compared to how it actually is.

"People have become so fake, and this ideal influencer world. You only see them with their luxury cars, with their makeup all done, and they all look beautiful and happy and wealthy and successful. But that's also an illusion," Frosch told Insider.
"People were telling me 'Why would you give up being a YouTube creator to go back to school?'" Frosch told Insider. "Because everyone thinks of being a YouTuber as this ideal career path, and it is a dream for so many people. But I realized you can be living quote 'a dream,' but that doesn't mean it's your dream. And it wasn't my dream."
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zapjb · Sep 8, 2019

Most kids. How sad.

ProTruckDriver · Sep 8, 2019

What a sad world but I believe that's what we get with a world full of electronics now-a-days.

Fad · Sep 8, 2019

There was a movie from 2006 called Idiocracy - it might have been a prophecy rather than a work of fiction.

Keatah · Sep 9, 2019

It's what happens when parents rely on social media and smartphones as babysitters.

mood · Sep 12, 2019

Christine Sydelko, a YouTuber with 1.3 million subscribers, decided to quit the internet for good because being an influencer is ‘such a trivial job’
September 12, 2019
https://www.businessinsider.my/yout...delko-quits-internet-calls-it-trivial-2019-9/

Vine star-turned-YouTuber Christine Sydelko announced on Twitter that she has decided to “quit the internet” this month, calling it a “trivial” job.
She said she couldn’t stand the “fake drama” influencers get themselves into, “or acting like they’re a creative when they just film themselves living.”

It’s become pretty common in the past few years for YouTubers to admit they’ve been dealing with burnout. AlishaMarie, PewDiePie, Elle Mills, Liza Koshy, and Lilly Singh are just a few who struggled with the unrelenting pressure of staying relevant and posting new videos.
For Sydelko, it could well be that creating original content for her various social media platforms just wasn’t as rewarding for her in the way that it once was.
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mood · Oct 22, 2019

The online influencer bubble may be starting to burst
Consumers are wising up to paid product endorsements
October 21, 2019
https://www.techspot.com/news/82429-online-influencer-bubble-may-starting-burst.html

In brief: The average influencer with around 10,000 followers can regularly command $200 per sponsored post. For celebrities with millions of followers, that figure can easily swell to $500,000 or more for a single endorsement.

"Online influencer" wasn’t on the list of career choices when many of us hit the job market in search of a way to make a living but for a select number of people, it’s a viable – and potentially lucrative – way to make money.
Advertisers spent roughly $500 million on influencers – celebrities, public figures and socialites with a large number of online followers – in 2015 according to Mediakix, a company that helps match brands with influencers. This year, it estimates companies could spend upwards of $8.2 billion on influencers.

Worse yet, advertisers are having a difficult time gauging their return on investment. Aside from social media likes – which again, can be faked – there isn’t a tangible way to measure a campaign’s success or guarantee how many eyes will see a particular ad.
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WSJ: Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening

Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit
Influencers have strained ties with advertisers by inflating the number of their followers, sometimes buying fake ones by the thousands. They also have damaged their credibility with real-life followers by promoting products they don’t use.

“All these paid posts make you question whether influencers are genuine or just doing it for the money,” said JaLynn Evans, a 19-year-old student at Virginia Commonwealth University.
Advertisers can’t ignore social media. Instagram alone has more than 1 billion monthly users.

The company, which didn’t get its expected sales boost, sent an anonymous survey to their influencers, asking if they had ever paid for followers, likes or comments. Nearly two-thirds of respondents said yes, Mr. Ankarlid, the CEO, said.

HypeAuditor, an analytics firm, investigated 1.84 million Instagram accounts and found more than half used fraud to inflate the number of followers.
The scams cost little. They sell 1,000 bogus YouTube followers for as little as $49. [...] on Instagram they cost $16.
Influencer deception will cost advertisers $1.3 billion this year, estimated Roberto Cavazos, a statistics professor at the University of Baltimore.
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mood · Nov 10, 2019

86% of young Americans want to become a social media influencer
November 8, 2019
https://www.cbsnews.com/news/social-media-influencers-86-of-young-americans-want-to-become-one/

So you want to be an "influencer"? Turns out you've got plenty of company. About 86% of young Americans surveyed said they're willing to try out influencing on their social media platforms — and 12% of young people said they already considered themselves one, according to a report from Morning Consult. Another 20% of young people said they know an influencer personally.

The business of social media influencing is projected to grow into a $6.5 billion industry by the end of the year. "Social media star" has become the fourth-most popular career aspiration for kids. "Influencer" even made the short list in 2019 for "Word of the Year" in a U.K. dictionary.
All this is because influencers who've made it big on YouTube or Instagram for their "authentic" and "engaging" personalities can amass enormous social clout, not to mention big bucks.
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Morning Consult: "The Influencer Report - Engaging Gen Z and Millennials"
(PDF - 2.92 MB): https://morningconsult.com/wp-content/uploads/2019/11/The-Influencer-Report-Engaging-Gen-Z-and-Millennials.pdf

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Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be

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Most kids want to grow up to be influencers, but YouTubers say it's not all it's cracked up to be

mood Updates Team

zapjb Registered Member

ProTruckDriver Registered Member

Fad Registered Member

Keatah Registered Member

mood Updates Team

mood Updates Team

mood Updates Team

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