Molotov launches free ad-supported streaming service Mango

guest · Nov 11, 2020

Molotov launches free ad-supported streaming service Mango
November 11, 2020
https://finance.yahoo.com/news/molotov-launches-free-ad-supported-093055268.html

French startup Molotov provides a TV streaming service in France that replaces the traditional set-top box. You can access live TV, subscribe to premium channels, watch content after they air and record content in the cloud. Today, the company is launching a different service, its own ad-supported on-demand streaming service — or AVOD service for short.

Mango features a thousand movies, TV shows, documentaries and kid shows. The company has partnered with copyright holders that want to find a new distribution channel for their content. Partners include Kabillion, Zylo, ACI, FIP, ZED, Ampersand, Sonar, ITV, Mediawan, Trade Media & Dynamic and Crome Films. Molotov is also currently negotiating deals with Sony Pictures, Endemol, Lionsgate and Wild Bunch.

“Today, there’s no legal and free cinema offering [in France],” co-founder and CEO Jean-David Blanc told me.
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You’ll find some obscure movies but also some well-known names [...]
When it comes to advertisement, the company has put together its own commercial team. They want to sign deals with traditional TV advertisers as well as content creators.
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If Mango works well in France, Molotov plans to expand its AVOD service to other European countries in the near future. And it makes a ton of sense to start with such a service as TV distribution deals are incredibly tedious.

With 13 million users, Molotov already has a comfortable audience to get started with Mango. Arguably, it could quickly become the most successful ad-supported streaming service in France.
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