Microsoft challenges Twilio with the launch of Azure Communication Services

guest · Sep 22, 2020

Microsoft challenges Twilio with the launch of Azure Communication Services
September 22, 2020
https://techcrunch.com/2020/09/22/m...h-the-launch-of-azure-communication-services/

Microsoft today announced the launch of Azure Communication Services, a new set of features in its cloud that enable developers to add voice and video calling, chat and text messages to their apps, as well as old-school telephony.

The company describes the new set of services as the “first fully managed communication platform offering from a major cloud provider,” and that seems right, given that Google and AWS offer some of these features, including the AWS notification service, for example, but not as part of a cohesive communication service. Indeed, it seems Azure Communication Service is more of a competitor to the core features of Twilio or up-and-coming MessageBird.
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“Azure Communication Services is built natively on top a global, reliable cloud — Azure. Businesses can confidently build and deploy on the same low latency global communication network used by Microsoft Teams to support over 5 billion meeting minutes in a single day,” writes Scott Van Vliet, corporate vice president for Intelligent Communication at the company.

The company also notes that its services are encrypted to meet HIPPA and GDPR standards.
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There’s voice and video calling (and the ability to shift between them). There’s support for chat and, starting in October, users will also be able to send text messages. Microsoft says developers will be able to send these to users anywhere, with Microsoft positioning it as a global service.

“We see rich communication experiences – enabled by voice, video, chat, and SMS – continuing to be an integral part in how businesses connect with their customers across devices and platforms.”
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Microsoft: Build rich communication experiences at scale with Azure Communication Services

The global situation today has truly transformed how we communicate with each other. While we woke up one day and the world was different, business hasn’t stopped. Customers are still needing to connect with businesses. Whether it’s providing real-time virtual assistance or enabling curb side pickup we’ve had to rethink how we engage without physical interactions.

In this remote-first world, businesses are looking to quickly adapt to customers’ needs and connect with them through engaging communication experiences.
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Microsoft challenges Twilio with the launch of Azure Communication Services

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Microsoft challenges Twilio with the launch of Azure Communication Services

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