Many are willing to share private information in exchange for discounts and other benefits

guest · Jun 4, 2020

Brazilians are mostly unaware of social scoring systems
June 4, 2020
https://www.zdnet.com/article/brazilians-are-mostly-unaware-of-social-scoring-systems/

Brazilians are mostly unaware of how social scoring systems work, but many are happy to provide private details in exchange for all types of benefits, according to research by cybersecurity firm Kaspersky.

According to the global survey 'Social credits and security: embracing the world of ratings', 61% of Brazilian consumers do not know (11%) or have never heard of (50%) of social rating systems, which are based on the behavior and influence of users on the Internet and were initially utilized by financial services providers and online retailers but are increasingly seen elsewhere.
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Among those who claimed to be familiar with such systems, 39% struggle to understand how they work and how they are implemented. Key areas where respondents seemed to lack understanding are how to find out their social score, how it is calculated, and how that can be corrected in case of unforeseen circumstances.

"Governments and organizations are getting digitized and we have to seize the benefits that technology provides, but without jeopardizing our security and privacy", said security analyst at Kaspersky Brazil, Thiago Marques.
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Kaspersky: Social credits and security: embracing the world of ratings

Nowadays, digital interactions and social media have made much more data and information available about various aspects of an individual’s life.
Once all the available data were put together, a more integrated picture starts to emerge – a new concept called ‘digital twin’.

For individuals, it is important to make informed decisions about your own data: who can store and use it, who can share it, who it is shared with and under what circumstances, and what the impacts are on your life. Beyond data itself, it also important to get prepared and consider whether and how to participate in a social scoring system should it be implemented in your country.
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Key findings

The most common “traditional” social media platforms being used by consumers are Facebook (66%), YouTube (54%), Instagram (45%) and Twitter (40%)

51% said they are happy for the government to monitor social media activity to keep its citizens safe

Every second (52%) consumer would share a social media profile so that they could fast track through travel security

Just 18% of consumers say they have experienced issues getting a loan or mortgage due to information collected about them from a social media account

A quarter (24%) of consumers say they do not trust the government with their data

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Many are willing to share private information in exchange for discounts and other benefits

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