Live-streaming platform Caffeine hopes celebrities and entertainment can help it beat Twitch

guest · Oct 24, 2019

Caffeine hopes celebrities and entertainment can help it beat Twitch
October 24, 2019
https://www.theverge.com/2019/10/24/20930549/caffeine-twitch-offset-fox-disney

Caffeine is a live-streaming platform, entering a market that’s already crowded with companies vying for eyeballs. But what makes them different is their technology, their idea of who they want on their service, and their focus on doing everything that Twitch can’t; the point is to build live TV for the kids who haven’t really grown up with it.

Which means these are really just skirmishes in a proxy war — Twitch representing Amazon, Mixer battling on behalf of Microsoft, YouTube fighting for Google, and Caffeine competing for Fox and Disney. Whoever wins the most market share will get to decide the culture of how live, televised events will work in the future.
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Caffeine entered the market last year, and has been rolling along in beta ever since. Right now it exists as a website, a mobile app, a set of broadcasting tools, and a suite of studios in LA that currently create a couple Caffeine original shows.
Caffeine’s pitch is that it’s a place for entertainment: the idea is to attract top talent from places like Instagram, Twitch, and YouTube, who’ll then bring their audiences to the platform.
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Live-streaming platform Caffeine hopes celebrities and entertainment can help it beat Twitch

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Live-streaming platform Caffeine hopes celebrities and entertainment can help it beat Twitch

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