JavaScript Indexing Delays Are Still an Issue for Google

guest · Dec 2, 2019

JavaScript Indexing Delays Are Still an Issue for Google
November 22, 2019
https://www.searchenginejournal.com/javascript-indexing-delays-google/335703/

With Googlebot running on the most recent version of Chrome and JavaScript content being indexed faster than ever, it’s apparent that Google is getting better at indexing JavaScript.
Unfortunately, this movie has a twist: JavaScript indexing delays are still a massive issue.

As much as 60% of the JavaScript content is indexed within the first 24 hours after indexing HTML.
But there is also bad news.
As much as 32% of the tested pages have unindexed JavaScript content after one month, due to a variety of reasons.

It’s apparent than Google can quickly index the JavaScript content of the NYPost and Reuters (with a delay of less than 30 minutes, which is really fantastic!).
However, Google struggles with other news websites, such as the DailyStar and NBCNews.
Click to expand...

Why Should You Care?
Imagine you have a news website and the main content is injected by JavaScript.

If Google can index your news after, let’s say, 30 hours (which isn’t unusual!), that’s no longer news and you simply will lose a lot of your readers.
Who wants to hear about yesterday’s sun, if it’s raining today?

Now imagine you have an ecommerce store and the competition is stiff. Meaning, your many competitors are publishing the same product with the same description.

The winner takes all.
Click to expand...

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