Though it's clearly off topic... I can understand why Avira do this. ABS was originally to complement free version which don't have built-in web protection and mixpanel is combined with Avira Offer, similar to Avast Safe Price. Simply put, as Avast CEO said, they have to make money. While there're many freeware supporter in this forum, I imagine that freeware business is not so successful. When I hear someone says why you use paid AV, all AV vendor should provide free version, and they can still make enough money, etc.etc. then I felt it's too ideologic. Those analytics functions along with bundled software on installation seems to be their desperate resort.