I just bought an ipod touch. I expected to have to install itunes and I knew that annoyingly I would have to install quicktime. I went through all of that a couple of years ago with a nano. This time around, in addition, Apple decided that I would definitely be using the itunes store in the future. I had no intention (and that intention is even stronger now) of purchasing from the itunes store. However, before I could use the device to play music I had to set up an account at the itunes store. Then I had to provide the details of a debit/credit card for future purchases from the itunes store. I was a bit shocked and annoyed to have to go through all of this for a service I wasn't going to use and before I could use a device I had already paid for. It's not a major big deal, there are far worse things that can happen to me than that. However, these events made me wonder about Microsoft and Apple. My feeling is that Microsoft get a tough time for being a big greedy, privacy invading corporation. On the other hand Apple seem to have a cool trendy image. I just wondered how Apple get away with being a big greedy, privacy invading corporation and Microsoft don't.