Intel launches Iris Xe Max graphics chip, the company’s first discrete GPU, with three laptop makers

guest · Nov 2, 2020

Intel launches Iris Xe Max graphics chip with three laptop makers
October 31, 2020
https://venturebeat.com/2020/10/31/...ax-graphics-chip-with-three-laptop-customers/

Intel has launched its Iris Xe Max graphics chip with three laptop makers as customers. Acer, Asus, and Dell have signed on to launch thin-and-light laptops with Intel’s first stand-alone graphics chip.

The stand-alone graphics chip uses the same microarchitecture as the Intel Iris Xe graphics, or the integrated graphics in Intel’s 11th Gen Intel Core mobile processors. But this one is more powerful, with 96 execution units, a frequency of1.35GHz, and built-in encoding capability.

“We’re targeting this solution at mainstream thin light notebooks, and specifically the mobile creator,” said McPhee. “It’s going to be a long-term strategic play with this first wave of the product. We’re focusing on how can we enhance the creator capabilities in this space.”
The new discrete graphic processing unit (GPU) will position Intel better in its competition with the two other stand-alone graphics chip makers, Nvidia and Advanced Micro Devices.
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The Iris Xe Max features Intel Deep Link technology, which helps Intel’s central processing units (CPUs) work well with its GPUs, using a common software framework to boost performance for things like video encoding. Intel said that its GPU can do Hyper Encode for up to 1.78 times faster encoding than Nvidia’s GeForce RTX 2080 graphics card for desktops.

Available starting today, Intel Iris Xe MAX graphics are available for the Acer Swift 3x, Asus VivoBook Flip TP470, and Dell Inspiron 15 7000 2-in-1 laptops. These are the first devices to leverage 11th Gen Intel Core mobile processors, Intel Iris Xe MAX graphics, and Intel Deep Link technology.
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Beyond the Iris Xe Max, Intel is working on its Xe HPG high-performance graphics chips, which consume more power and can run high-powered desktops.
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Intel: Innovation Extends with Intel Iris Xe MAX Graphics and Deep Link

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Intel launches Iris Xe Max graphics chip, the company’s first discrete GPU, with three laptop makers

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Intel launches Iris Xe Max graphics chip, the company’s first discrete GPU, with three laptop makers

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