Google takes on Pinterest with a new experimental app called Keen

guest · Jun 19, 2020

Google takes on Pinterest with a new experimental app called Keen
...Keen, an automated, machine-learning based version of Pinterest
June 18, 2020
https://www.neowin.net/news/google-takes-on-pinterest-with-a-new-experimental-app-called-keen

Google announced today a new experimental app that allows you to curate content about any topic you're interested in. The new service is called Keen, available as an Android app and on the web.

The app is developed by Area 120, Google's arm for experimental efforts, in collaboration with the search giant's People and AI Research division. It lets you create a Keen, its own version of Pinterest's board.
CJ Adams, Co-founder of Keen, wrote in a blog post:

"You make a “keen,” which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved."
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Powering this system are Google's search and machine learning technologies, which will recommend related content.
In addition to curating for yourself, you can also follow keens created by others. Plus, you can set the audience to either private or public, depending on how you would like to share your keens.
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Google: Want to share your passion with the world? Get Keen

It was powerful to tell each other what we wanted to spend more time on. And once we did, we found that collecting related ideas, links and resources together gave us a way to spend more time on our shared passions in real life.

To explore this idea further, four colleagues and I created a new experiment called Keen as part of Area 120, Google’s workshop for experimental projects. We worked in close collaboration with a team at Google called People and AI Research (PAIR), dedicated to human-centered machine learning systems, to develop this experiment.
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guest · Jul 1, 2020

What is Google Keen? A look at the new rival to Pinterest
June 30, 2020
https://www.androidauthority.com/what-is-google-keen-1133389/

Google has launched many social networking services that have never caught on with the general public.

In June 2020, the company quietly revealed it was working on a more modest social networking project, Google Keen.
So what is Google Keen? That’s what we are going to reveal right now. [...]
Will it last?
Google Keen is designed as an experiment, and it’s currently in its infancy. Many of the company’s Area 120 projects end up shutting down, although features from these projects sometimes show up in other products. It will be interesting to see if Keen will end up in its own stand-alone service, or if it will also be shut down.
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