Google reportedly interested in acquiring TikTok competitor in renewed social push

guest · Oct 4, 2019

Google reportedly interested in acquiring TikTok competitor in renewed social push
October 4, 2019
https://9to5google.com/2019/10/04/google-wants-tiktok-competitor/

The shutdown of Google+ for consumers earlier this year signaled the company’s momentary retreat from social. A new report today suggests that Google wants to buy a TikTok competitor.

The Wall Street Journal this afternoon reported on Google’s “discussions about acquiring a video-sharing startup” called Firework. This is meant to counter the viral TikTok app that originated in China. In fact, Google wanting a TikTok competitor could be part of a broader push for the company to be relevant in social media, as other acquisitions are also in consideration.

According to the Wall Street Journal, possibilities besides a purchase are on the table, including “other ways to partner.”
YouTube executives are reportedly “involved in the discussion,” but a Firework acquisition could be done under the main Google brand.
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