Google readies its own chip for future Pixels, Chromebooks

guest · Apr 14, 2020

Google readies its own chip for future Pixels, Chromebooks
April 14, 2020
https://www.axios.com/scoop-google-...oks-e5f8479e-4a38-485c-a264-9ef9cf68908c.html

Google has made significant progress toward developing its own processor to power future versions of its Pixel smartphone as soon as next year — and eventually Chromebooks as well, Axios has learned.
Why it matters: The move could help Google better compete with Apple, which designs its own chips. It would be a blow to Qualcomm, which supplies processors for many current high-end phones, including the Pixel.

The chip, code-named Whitechapel, was designed in cooperation with Samsung, whose state-of-the-art 5-nanometer technology would be used to manufacture the chips, according to a source familiar with Google's effort. Samsung also manufactures Apple's iPhone chips, as well as its own Exynos processors.
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However, the Google-designed chips aren't expected to be ready to power Pixel phones until next year. Subsequent versions of Google's chip could power Chromebooks, but that's likely to be even further off.
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guest · Apr 20, 2020

Google designing its own phone processors would completely change the industry for the better
April 17, 2020
https://www.androidcentral.com/google-designing-its-own-processors-makes-perfect-sense

Rumors of Google designing and manufacturing its own chips for Pixel phones are nothing new. But the latest comes at a time when it makes a lot more sense for it to be done; Google needs its own chips if it wants to carry on making products for everyone, and making them the way it wants them to be built.

The company has poached some of the best in the industry from Qualcomm, Intel, and Nvidia to work in its new Bengaluru, India microprocessor design lab. That's not an accident.
Google does this for a very specific reason: customizing a chip means it works exactly the way Google wants it to work.
And that is like music to the ears of a software company.

In addition to not being reliant of Qualcomm for microprocessor code and updated firmware, this also means Google can decide the update path for future Pixel phones and Chromebooks should it build a custom SoC (System on a Chip).
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Were Google to have more control over the internal hardware by building out its own SoC, a future Pixel flagship phone could run as well as Samsung's finest with hardware that's not nearly as powerful or expensive.
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Google readies its own chip for future Pixels, Chromebooks

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