Google launches a work-tracking tool and Airtable rival, Tables

guest · Sep 23, 2020

Google launches a work-tracking tool and Airtable rival, Tables
September 22, 2020
https://techcrunch.com/2020/09/22/google-launches-a-work-tracking-tool-and-airtable-rival-tables/

Google’s in-house incubator Area 120 is today introducing a new work-tracking tool, Tables, which aims to make tracking projects more efficient by investing in automation.

Instead of simply tracking notes and tasks associated with a project in various documents that have to be manually updated by team members, Tables’ bots help do things like scheduling recurring email reminders when tasks are overdue, messaging a chat room when new form submissions are received, moving tasks to other people’s work queues or updating tasks when statuses are changed.
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Tables, instead, aims to take on some of those extra manual processes — like collecting data from different sources, collating it together, pasting into another document, then handing it off, for example. The tool, however, is made to work with existing Google technology. That makes it a better choice for those who are already invested in using Google’s ecosystem, like Google’s online documents, contacts and more.
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The project is clearly meant to tap into the growing interest in no-code, spreadsheet-powered database platforms. A leader in this space, Airtable, recently closed on $185 million in Series D funding, valuing its business at $2.585 billion, post-money.

Google’s advantage is that it’s not a standalone solution that has to work to integrate with other data sources and communications tools. It has the ability to tie into other tools the team is already using to manage their work, like Google Sheets, for example. However, the Tables’ website does indicate the product can work with Slack.
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Google: Make tracking your work easier than ever with Tables

Tables, with other teams at Google, is investing in automation. For Tables, this means Bots. With Bots, teams can easily schedule recurring email reminders when tasks are overdue, message a chat room when new form submissions are received, or move a task to someone else’s work queue when the status is changed.
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