Google is working on a way for Chrome to label slow websites

guest · Nov 11, 2019

Google is working on a way for Chrome to label slow websites
Developing an effective badging system
November 11, 2019
https://www.techspot.com/news/82718-google-working-way-chrome-label-slow-websites.html

A tough task: While Google’s intentions seem good-hearted, the successful implementation of such a system could be incredibly tricky. Really, aside from encouraging site owners to adopt best practice with regard to optimizing their site for speed, I’m not sure how effective it can really be. For example, will it be able to take into account server hiccups and traffic spikes and do so without bias (including its own sites and services)?

The tech giant is in the early stages of creating a badging system that’ll identify websites that offer high-quality experiences – namely, those that are optimized for speed and have a solid track record of delivering on a consistent basis.

In announcing the initiative, members from Google’s Chrome team said the feature may take a number of forms, adding that they are experimenting with different options to see which provide the most value for users. For example, they may lean on historical load latencies as one metric.
More advanced iterations may even identify when a site is likely to be slow based on the device you are using or network conditions.
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Google: Moving towards a faster web

Our early explorations will look at a number of Chrome surfaces, including the loading screen (splash screen), loading progress bar and context-menu for links. The latter could enable insight into typical site speeds so you’re aware before you navigate.

Our plan to identify sites that are fast or slow will take place in gradual steps, based on increasingly stringent criteria. Our long-term goal is to define badging for high-quality experiences, which may include signals beyond just speed.
We will publish updates to this plan as we approach future releases, but don’t wait to optimize your site. A number of resources are available for learning what opportunities are available to improve your site speed.
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