Google Cloud offers a model for fixing Google’s product-killing reputation

guest · Jul 28, 2021

Google Cloud offers a model for fixing Google’s product-killing reputation
GCP offers a stability promise that the rest of the company could learn from.
July 27, 2021
https://arstechnica.com/gadgets/202...or-fixing-googles-product-killing-reputation/

Google's reputation for aggressively killing products and services is hurting the company's brand. Any new product launch from Google is no longer a reason for optimism; instead, the company is met with questions about when the product will be shut down. It's a problem entirely of Google's own making, and it's yet another barrier that discourages customers from investing (either time, money, or data) in the latest Google thing.

A Google division with similar issues is Google Cloud Platform, which asks companies and developers to build a product or service powered by Google's cloud infrastructure. Like the rest of Google, Cloud Platform has a reputation for instability [...]
Google Cloud wants to address this issue, though, with a new "Enterprise API" designation.
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Enterprise APIs basically get a roadmap that promises stability for certain APIs. Google says,

"The burden is on us: Our working principle is that no feature may be removed (or changed in a way that is not backwards compatible) for as long as customers are actively using it. If a deprecation or breaking change is inevitable, then the burden is on us to make the migration as effortless as possible."
If Google needs to change an API, customers will now get a minimum of one year's notice, along with tools, documentation, and other materials.
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Google Cloud gets it
Protocol reports that Google VP Kripa Krishnan was asked during the announcement if she is familiar with the "Killed By Google" website and Twitter account, both run by Cody Ogden. The report says Krishnan "couldn't help but laugh," and she said, "It was pretty apparent to us from many sources on the Internet that we were not doing well."

Google can't do anything to immediately solve its reputation for killing products and services, but communication can help relieve some of the hesitation users and companies increasingly feel when investing in a Google product.
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Google Cloud: Delivering API stability with Google Enterprise APIs

Today, we’re taking it one step further by introducing designated Google Enterprise APIs, a label applied to the vast majority of APIs across Google Cloud, Google Workspace, and Google Maps Platform (not inclusive of our consumer APIs). Built for higher stability, Google Enterprise APIs are governed by new tenets, a stringent set of requirements about how and when we make changes to them.
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