Google acquires Pointy to help local retailers compete against Amazon

guest · Jan 14, 2020

Google acquires Pointy to help local retailers compete against Amazon
January 14, 2020
https://venturebeat.com/2020/01/14/...-help-local-retailers-compete-against-amazon/

Google has acquired Dublin-based Pointy, which developed a solution to help traditional retailers compete with ecommerce giants like Amazon.
The companies did not disclose the sale price, but the two had developed a growing relationship around ecommerce.

“[...] By joining forces, we will be able to help people discover local stores and products on a much larger scale. We think this is the right way to accomplish what we set out to do — to bring the world’s retailers online and give them the tools they need to thrive.”
[...] Pointy wanted to make it easier for consumers to find the same products in local stores. The problem has traditionally been that many of these local business either haven’t had their full inventory online or consumers have had to search numerous sites to discover whether a product was nearby.
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Pointy bridged this gap with a small device that store owners can connect to their barcode scanner. As each item is scanned into inventory, it also gets uploaded to the website in a way that optimizes it for search.
That connection to search engines is key to product discovery.

“[...] Since organizing the world’s information is core to what we do, we’ve been working to make it easier for local merchants to better showcase their products to interested shoppers on Google.”
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Google: Helping local businesses showcase products online with Pointy
Pointy: Pointy is joining Google

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Google acquires Pointy to help local retailers compete against Amazon

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