GM Kills $10 Million Facebook Ad Campaign Because It Didn't Work

Discussion in 'other software & services' started by Daveski17, May 16, 2012.

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  1. Daveski17

    Daveski17 Registered Member

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    Looks like bad news for Farcebook. Mind you, I've never used it & I still don't know what all of the fuss is about. I am not sure why the GM ads haven't worked. I suspect that the vast majority of Facebook users either aren't old enough to drive or are not yet in the socio-economic bracket to put a down payment on a new Camaro.


    AOL
     
  2. chrome_sturmen

    chrome_sturmen Registered Member

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    this probably has nothing to do with facebook, and more to do with GM. people aren't shopping for cars on facebook, they're there to interact with their friends/acquaintances etc.

    not all ads/products are created equal across all sites - some will do better on some sites than others.

    agreed?
     
  3. Daveski17

    Daveski17 Registered Member

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    I honestly don't know. How many average FB users are desperately on the market for a brand new Vauxhall Insignia? Maybe it is just GM's marketing department that has got it wrong. I wonder how they compare with Ford, Toyota or Mitsubishi?
     
  4. dw426

    dw426 Registered Member

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    There's not much surprise here. I disagree that it didn't work simply because it's on Facebook. Facebook is actually a very good place to use advertising, and many multi-million/billion dollar corporations use it with success. I have not seen the ads in question as I treat Facebook with the same respect I show toxic waste dumps, but it's quite likely the thing just failed to get much attention, or it could have just been a crappy campaign.

    Look, it's a car company advertisement, it's not like those aren't seen 30+ times a day on TV. Most car company commercials are trash on TV, they can be just as trash on a computer screen.
     
  5. Daveski17

    Daveski17 Registered Member

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  6. siljaline

    siljaline Former Poster

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    For those that have sufficiently secure Facebook settings along with other Browser-side protection should not be concerned with who advertises on Facebook.
    With the IPO on us or within days, advertisers will come and go.
     
  7. vasa1

    vasa1 Registered Member

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  8. Daveski17

    Daveski17 Registered Member

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    Like I said, most Farcebook users probably aren't old enough to drive anyway. ;)
     
  9. Noob

    Noob Registered Member

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    Facebook can be quite useful depending on what you're advertising i guess, as others have said, advertising cars in a website where everyone is just hanging around and just a few "might" be interested in purchasing a car can be hard.

    But i've seen lots of startup companies have a great time getting their company known through social media. :thumb: :thumb:
     
  10. xxJackxx

    xxJackxx Registered Member

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    I would suspect the same thing.
     
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