Giphy Video Launches: GIF-Sharing Platform Adds Audiovisual Clips

guest · Dec 11, 2019

Giphy Video Launches: GIF-Sharing Platform Adds Audiovisual Clips From Universal Pictures, Other Partners (EXCLUSIVE)
December 11, 2019
https://variety.com/2019/digital/news/giphy-video-launch-universal-pictures-1203430165/

Giphy is silent no more: The company is turning up the volume on the meme-fueled business — adding video with sound to its array of millions of shareable animated GIFs and stickers.
The Giphy Video launch marks the company’s entry into short-form social video, giving its massive user base the ability to insert snippets of movie trailers, music videos and other content into messages.

At launch, Giphy Video will feature content with audio from entertainment partners including Universal Pictures, Geffen Records and BBC America. The platform is not designed to support user-generated video: Only pre-selected media partners will be able to upload content to Giphy Video initially.

“It took years for GIFs to be popular,” he said. “After we brought out GIFs and stickers, the culmination of all that is video. We want to be the No. 1 place where people bring video into conversations.”
Today, Giphy claims to hit about 700 million people every day with users sending a whopping 10 billion pieces of content daily.
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Longer term, Chung said, it remains to be seen whether Giphy will open up Giphy Video to user-generated content, where apps like ByteDance’s TikTok and Facebook’s Instagram play (and where Twitter’s now-defunct Vine paved the way). His plan right now is to keep the focus on premium, brand-safe licensed content: “There’s really no professional short-form content site,” Chung said.
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guest · May 15, 2020

Facebook to acquire Giphy in a deal reportedly worth $400 million
May 15, 2020
https://techcrunch.com/2020/05/15/facebook-to-acquire-giphy-in-a-deal-reportedly-worth-400-million/

Facebook will acquire Giphy, the web-based animated gif search engine and platform provider, Facebook confirmed today, in a deal worth around $400 million, according to a report by Axios. Facebook said it isn’t disclosing terms of the deal.

Giphy has grown to be a central source for shareable, high-engagement content, and its animated response gifs are available across Facebook’s platforms, as well as through other social apps and services on the web.
Most notably, Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team.
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Facebook says it will invest in additional tech development for Giphy, as well as build out new relationships for it on both the content side and the endpoint developer side. The company says that fully 50% of traffic that Giphy receives already comes from Facebook’s apps, including Instagram, Messenger, the FB app itself and WhatsApp.

According to the most recent data from Crunchbase, Giphy had raised $150.9 million across five rounds, backed by funders including DFJ Growth, Lightspeed, Betaworks, GV, Lerer Hippeau and more.
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Facebook: Facebook Welcomes GIPHY as Part of Instagram Team

guest · May 17, 2020

Giphy nervously assures internet it's not removing Mark Zuckerberg GIFs
May 16, 2020
https://mashable.com/article/giphy-mark-zuckerberg-gifs/

As news broke Friday morning that Facebook had purchased Giphy, the internet spiraled into panic mode about its most valued resource: Mark Zuckerberg GIFs.
Thankfully, Giphy's head of content and editorial, Tyler Menzel, was quick to assure the world that, uh, he's pretty sure (?) nothing is happening to the Zuckerberg GIFs?

"Hearing reports that we are taking down GIFs, specifically of Mark Zuckerberg," wrote Menzel on Twitter. "Want to clarify that this is not true as we only take down content that violates our guidelines. We are looking into the issue immediately, but can confirm we have not intentionally taken anything down[.]"
This half assurance came too late to stop the panic, however.

So take a deep breath, internet. Your Mark Zuckerberg GIFs are safe — at least for now.
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Rasheed187 · May 23, 2020

I freaking hate those stupid GIF's, it's a waste of bandwidth if you ask me.

guest · Jun 12, 2020

Facebook’s Giphy deal is being probed by the UK’s competition watchdog
June 12, 2020
https://www.cnbc.com/2020/06/12/facebooks-giphy-uk-cma.html

Facebook’s acquisition of animated picture platform Giphy is being investigated by the U.K. competition watchdog.

The Competition and Markets Authority (CMA) announced Friday that it has begun a probe into the deal amid fears that it could reduce competition in the U.K.
It has ordered Facebook to halt the integration of the GIF platform with its own.

The CMA said the probe will assess whether the deal will “result in a substantial lessening of competition within any market or markets in the United Kingdom.”
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guest · Nov 13, 2020

UK tribunal dismisses Facebook appeal in Giphy merger probe
November 13, 2020
https://www.cnbc.com/2020/11/13/facebook-giphy-cma-probe.html

Facebook’s acquisition of animated picture platform Giphy can be probed as planned by the U.K. competition regulator, a tribunal court ruled Friday.

The Competition and Markets Authority (CMA) announced in June that it had begun a probe into the deal amid fears that it could reduce competition in the U.K.
It issued an “Initial Enforcement Order” (IEO) that prevents the two companies from integrating while the CMA conducts its initial investigation.
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A Facebook spokesperson told CNBC that the company is “cooperating” fully with the CMA and that it will continue to do so. “We are reviewing the Tribunal’s decision and considering our options,” they said. “This merger is in the interests of everyone who uses GIPHY and our apps — from developers to service providers to content creators.”

At the time of the acquisition, Facebook said it plans to further integrate Giphy into the Instagram app “so that people can find just the right way to express themselves.”
The deal is also being investigated by the Australian Competition and Consumer Commission.
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guest · Jan 28, 2021

UK opens formal investigation of Facebook’s Giphy takeover
January 28, 2021
https://apnews.com/article/media-social-media-6b03fa94c15779e770af099572f256cd

The U.K.’s competition watchdog launched a formal investigation on Thursday into Facebook’s purchase of Giphy over concerns it will stifle competition for animated images.

The Competition and Markets Authority said the investigation’s first stage has a deadline of March 25 to decide whether to trigger a more in-depth probe.

“We will continue to fully cooperate with the CMA’s investigation,” Facebook said in a statement. “This merger is pro-competitive and in the interests of everyone in the U.K. who uses GIPHY and our services.”
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guest · Aug 12, 2021

UK competition body raises concerns over Facebook's Giphy merger
August 12, 2021
https://www.neowin.net/news/uk-competition-body-raises-concerns-over-facebooks-giphy-merger/

The Competition and Markets Authority (CMA) has raised concerns over Facebook’s acquisition of the internet’s largest provider of GIFs, Giphy. According to the CMA, the merger could negatively impact competition between social media platforms and also deprive the internet of another advertising player as Giphy was engaged in the ads space until Facebook stopped these operations.

The CMA says interested parties can submit their responses to the provisional findings by September 2 and their notice of possible remedies by August 25. The submissions will be taken into account as it writes up its final report on the matter which is due by October 6.
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guest · Oct 20, 2021

Facebook Fined $69 Million by U.K. Authority for Breaching Order During Giphy Merger Investigation
October 20, 2021
https://variety.com/2021/digital/global/facebook-uk-competition-authority-fine-1235093301/

Social media giant Facebook has been fined £50.5 million ($69.1 million) for breaching an order imposed by the U.K. Competition and Markets Authority (CMA) during its ongoing investigation into Facebook’s purchase of Giphy.

The previously completed merger of Facebook and Giphy, the largest provider of GIFs and meme sharing services, ran into a potential roadblock from the CMA earlier this year. The CMA provisionally found that the merger would negatively impact competition between social media platforms, something that Facebook disagrees with.

“It is standard practice to issue an initial enforcement order (IEO) at the start of an investigation into a completed acquisition. This ensures that companies continue to compete with each other as they would have without the merger, and prevents the companies involved from integrating further while a merger investigation is ongoing,” the CMA said in a statement
“The CMA imposed this type of order on Facebook in June 2020 in relation to its purchase of Giphy.”
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guest · Dec 6, 2021

The UK's antitrust regulator is reportedly set to block Meta's purchase of Giphy
It would be the first Competition and Markets Authority reversal of a major tech acquisition.
November 29, 2021

The UK's Competition and Markets Authority (CMA) is expected to reverse Facebook parent company Meta's purchase of Giphy in the coming days, according to the Financial Times. If so, it would mark the first time that the country's competition regulator has unwound a major tech acquisition.

Meta (or Facebook, at the time) announced in May 2020 that it bought the GIF platform with the goal of rolling it into Instagram. Reports pegged the price of the deal at $400 million.
The CMA raised concerns about the acquisition, however. It opened an investigation into the deal the following month.
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The issue between Meta and the CMA grew more contentious in October, when the authority fined the company almost $70 million for breaking rules related to the deal. The CMA said it was the first time it determined a company breached one of its orders by "consciously refusing to report all the required information."
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