Article from Courier Mail,Australia http://www.thecouriermail.news.com.au/common/story_page/0,5936,11979750%5E23272,00.html Now there's frog in the can Bo Talo, Thailand 19jan05 THE economy of a Thai frog-farming village nearly croaked when the price of its plump product slumped on the international market. But Bo Talo may take a leap back from financial ruin with an innovative product: frog-in-a-can. People in the central Thailand village have long raised muddy brown-coloured, bumpy-skinned frogs for export to places such as Taiwan, where frog legs and frog soup are favourites. But in 2000, the price of live frogs fell. So the people of Bo Talo, a village of about 100 families, invested $US15,200 ($20,000) and started producing canned, ready-to-eat frog meat under the Big Frog brand. They now produce about 1000 cans a day which sell for 25 baht (86¢) each. "Our product's been well received because no one's ever done it before, so it's quite strange," says Yupa Sangnet, who came up with the idea and manages the project.