Free streaming service Tubi claims 25M monthly users as of December

guest · Feb 11, 2020

Free streaming service Tubi claims 25M monthly users as of December
February 11, 2020
https://techcrunch.com/2020/02/11/f...tubi-claims-25m-monthly-users-as-of-december/

Free streaming service Tubi is growing. The company announced today it reached 25 million monthly active users as of December, up from the 20 million it reported in mid-2019. In addition, it claims users watched 163 million hours in December, up 160% year-over-year.
The company says markets outside the U.S. saw significant growth in 2019, as well, with Canada and Australia seeing a 357% increase in total view time.

That said, Tubi’s numbers point towards increased consumer adoption of free, ad-supported streaming to complement their Netflix viewing — especially as popular library titles depart streamers. It’s also carving out a place for itself in a market where consumers are now being overrun with choice from streaming providers, which often comes at a cost.

Today, Tubi is accessible on streaming devices like Roku, Fire TV, Apple TV, and others, plus mobile, web and game consoles. But it has also done deals with TV providers like Comcast and Cox to bring its free streaming library to the still large pay-TV audience.
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Tubi is not without its competition, however. Platform players are moving into the free streaming market as Roku has done with its free streaming hub The Roku Channel and Amazon has done with IMDb TV which is offered on Fire TV and elsewhere. ViacomCBS also acquired a major player in the market with Pluto TV and Walmart continues to run Vudu, which includes a free movie selection.

“Our growth over the last year is a clear testament to the success of our focused strategy in a now-cluttered marketplace,” said Tubi CEO Farhad Massoudi, in a statement.
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guest · Mar 4, 2020

Tubi Free-Streaming Service Checks in to 30,000 Hotel Rooms
March 3, 2020
https://variety.com/2020/digital/news/tubi-hotels-free-streaming-service-hilton-hyatt-1203522376/

Tubi is taking its ad-supported VOD on the road.
The free streaming service is launching directly on TVs in over 30,000 hotel rooms across the U.S., through a deal with Enseo, an in-room entertainment platform provider. Starting Tuesday, guests at participating hotels can watch Tubi’s lineup of over 20,000 movies and TV shows from over 250 content partners, including nearly every major Hollywood studio (with Disney a notable exception).

The Tubi move into hotels expands its current distribution footprint, which includes Android and iOS mobile devices, Roku, Apple TV, Chromecast, Android TV, Comcast Xfinity X1, Cox Contour, Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Xbox One, PlayStation 4, and the web.
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Meanwhile, Fox Corporation is exploring an acquisition of Tubi, in a deal worth over $500 million, the Wall Street Journal reported last week. Both companies declined to comment on the report.
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Free streaming service Tubi claims 25M monthly users as of December

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