Footwear manufacturer launches shoe authenticity pilot using blockchain

guest · Oct 20, 2019

Sneakers meet the blockchain in New Balance shoe authenticity pilot
October 17, 2019
https://siliconangle.com/2019/10/17/sneakers-meet-blockchain-new-balance-pilot-shoe-authenticity/

Footwear manufacturer New Balance Athletics Inc. announced today the launch of a pilot program to track the authenticity of its newest basketball shoe using a distributed ledger blockchain to provide trust and provenance for every customer.

To provide the blockchain, New Balance teamed up with Input Output Hong Kong to develop the “New Balance Realchain.” The distributed ledger technology platform will be built atop IOHK’s Cardano blockchain.
The New Balance Realchain will launch alongside the release of the OMN1S shoes Friday, and the pilot program will allow new customers to record their ownership of the shoes.

For the New Balance OMN1S shoes, customers will receive a Realchain card with an embedded identity and security chip. Upon receiving the shoes, the customer can then use the New Balance app to scan a Quick Response code on the card with the app and will be prompted to scan the chip within the card and that will authenticate the shoes on the IOHK Cardano blockchain.
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This is the first deployment of IOHK’s Cardano blockchain in retail. Using this pilot as a testbed for future retail use, New Balance intends to continue to harness the power of blockchain technology for its products.
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