Flipboard goes beyond the magazine with Flipboard TV – a video news service

guest · Feb 11, 2020

Flipboard goes beyond the magazine with Flipboard TV
The personalized reading app is curating professional video, showing it without ads, and charging $3 a month
February 11, 2020
https://www.fastcompany.com/90462816/flipboard-goes-beyond-the-magazine-with-flipboard-tv

In July, Flipboard will turn 10. The app has evolved a lot over its first decade: It started out as an early killer app for the then-new iPad but is now most popular on smartphones.

Video—such as embedded YouTube—has long been an element of the Flipboard experience too; it’s just been more of a sideline than a primary attraction. But now the app is adding a new feature, Flipboard TV, that aims to be . . . well, pretty much Flipboard for video.
Along with giving Flipboard fans more stuff to peruse, Flipboard TV introduces a new twist for the company’s business model.

The service will cost $2.99 a month. It’s launching as a preinstalled exclusive for Samsung’s new Galaxy S20 phones, due to arrive on March 6. Later on, it will roll out in Flipboard’s apps for other Android phones, iPhones, and iPads.
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Like the rest of Flipboard, Flipboard TV is organized around subjects, from hard news to hobbies. “[...]
We want to get deep video for people’s passions and interests. We’re obviously not focused on TV and films. It’s not user-generated video. It’s really high-quality, professionally produced video from all of our partners.”

Those partners—who will share a cut of Flipboard’s subscription revenue—include 100-plus media outlets, including such big names as the Wall Street Journal, MarketWatch, Barrons, Bloomberg, Rolling Stone, Variety, Deadline, Muscle and Fitness, and (here you go, surfers and mountain bikers) Surfer and Bike [...]

“We’re providing some optimization to get the videos to load quickly,” says McCue. “That’s obviously a really key part of the experience. And by the way, you’d be amazed, just ads alone slow everything down.”
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Flipboard: Introducing Flipboard TV

Press Release: Flipboard TV Premieres on Samsung Galaxy S20

Flipboard Launches Premium Video Service In Partnership With World-Class Publishers And Local TV Stations
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guest · Aug 27, 2020

Flipboard TV is like YouTube, but with fewer misleading thumbnails
Flipboard TV expands to all Android and iOS devices – Outside of Samsung devices, the feature is ad-supported
August 27, 2020
https://www.inputmag.com/tech/flipboard-tv-is-like-youtube-but-with-fewer-misleading-thumbnails

Back in March, Flipboard launched Flipboard TV, a paid, premium video subscription service exclusive to the Samsung Galaxy S20 smartphone. Unsurprisingly, the fanfare was subdued, if not inaudible.

Today, that product is finding its way into Flipboard across all devices and platforms in a free, ad-supported form. It's YouTube, but from Flipboard, and with the curation the brand made its name from.
Hundreds of publishers and content creators now have a new place to try to get videos to a wider audience. At least, that's Flipboard's take. An alternative is that video creators now have another platform to consider should it prove worth the effort.

Consuming video on Flipboard TV will be familiar to anyone who's used YouTube. Videos play in the top third of the screen, additional related content appears below it, and there's the option to enter a full-screen mode.
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EXCLUSIVES AT LAUNCH — Independent, premium content creators like Vox’s Johnny Harris and YouTuber Gene Nagata of Potato Jet will also join the ranks of big-name publishers. This embrace of independent creators is expected to fill in the gaps of informational videos people gravitate towards beyond straight news.
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Press Release: Flipboard Rolls Out Free Flipboard TV With New Content From Hundreds Of Publishers, TV Stations And Independent Producers

Ad-Supported Version of Flipboard TV Is Now Available On All Devices
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